The founders of the microcomputer industry were groups of boys who banded together to give themselves power. For the most part, they came from middle-class and upper-middle-class homes in upscale West Coast communities. They weren’t rebels; they resented their parents and society very little. Their only alienation was the usual hassle of the adolescent—a feeling of being prodded into adulthood on somebody else’s terms. So they split off and started their own culture, based on the completely artificial but totally understandable rules of computer architecture. They defined, built, and controlled (and still control) an entire universe in a box—an electronic universe of ideas rather than people—where they made all the rules, and could at last […]
Accidental Empires, Part 7 (Chapter 1d) — Our Nerds
Accidental Empires, Part 6 (Chapter 1c) — The Airport Kid
ACCIDENTAL EMPIRES
The Airport Kid was what they called a boy who ran errands and did odd jobs around a landing field in exchange for airplane rides and the distant prospect of learning to fly. From Lindbergh’s day on, every landing strip anywhere in America had such a kid— sometimes several—who’d caught on to the wonder of flight and wasn’t about to let go.
Technologies usually fade in popularity as they are replaced by new ways of doing things, so the lure of flight must have been awesome, because the airport kids stuck around America for generations. They finally disappeared in the 1970s, killed not by a transcendant technology but by the dismal economics of flight.
The numbers […]
Accidental Empires, Part 5 (Chapter 1b)
ACCIDENTAL EMPIRES — CHAPTER 1B
Several hundred users of Apple Macintosh computers gathered one night in 1988 in an auditorium in Ann Arbor, Michigan, to watch a sneak preview demonstration of a new word processing application. This was consumerism in its most pure form: it drew potential buyers together to see a demonstration of a product they could all use but wouldn’t be allowed to buy. There were no boxes for sale in the back of the room, no “send no money, we’ll bill you later.” This product flat wasn’t for sale and wouldn’t be for another five months.
Why demonstrate it at all? The idea was to keep all these folks, and the thousands of people […]
Accidental Empires, Part 4 (Chapter 1a) — The Demo God
ACCIDENTAL EMPIRES CHAPTER ONE
THE DEMO-GOD
Years ago, when you were a kid and I was a kid, something changed in America. One moment we were players of baseball, voters, readers of books, makers of dinner, arguers. And a second later, and for every other second since then, we were all just shoppers.
Shopping is what we do; it’s entertainment. Consumers are what we are; we go shopping for fun. Nearly all of our energy goes into buying—thinking about what we would like to buy or earning money to pay for what we have already bought.
We invented credit cards, suburban shopping malls, and day care just to make our consumerism more efficient. We sent our wives, husbands, […]
Accidental Empires, Part 3 — Preface to the original 1991 edition
The woman of my dreams once landed a job as the girls’ English teacher at the Hebrew Institute of Santa Clara. Despite the fact that it was a very small operation, her students (about eight of them) decided to produce a school newspaper, which they generally filled with gossipy stories about each other. The premiere issue was printed on good stock with lots of extra copies for grandparents and for interested bystanders like me. The girls read the stories about each other, then read the stories about each other to each other, pretending that they’d never heard the stories before, much less written them. My cats do something like that, too, I’ve noticed, when they […]
