Tomorrow we’ll finally see Apple’s tablet computer, whatever it is finally called. I’ll write another column then attempting to explain where I think this thing is likely to succeed or fail for Apple. But right now I don’t see much point in speculating about something we’ll know for sure within 24 hours. It’s much more useful, I think, to look instead at the Big Media companies Apple is targeting with this device, why they might be attracted and whether the iPad/iSlate/iWhatever is likely to deliver what they think they need.
It won’t.
I was talking not long ago with editorial folks at an unnamed media company that rhymes with “The New York Times.” There […]