Accidental Empires, Chapter 3 — Why They Don’t Call It Computer Valley

Intel-logoACCIDENTAL EMPIRES

CHAPTER THREE

WHY THEY DON’T CALL IT

COMPUTER VALLEY

Reminders of just how long I’ve been around this youth-driven business keep hitting me in the face. Not long ago I was poking around a store called the Weird Stuff Warehouse, a sort of Silicon Valley thrift shop where you can buy used computers and other neat junk. It’s right across the street from Fry’s Electronics, the legendary computer store that fulfills every need of its techie customers by offering rows of junk food, soft drinks, girlie magazines, and Maalox, in addition to an enormous selection of new computers and software. You can’t miss Fry’s; the building is painted to look like a block-long computer chip. The front […]

Accidental Empires, Part 7 (Chapter 1d) — Our Nerds

accidental-195x300The founders of the microcomputer industry were groups of boys who banded together to give themselves power. For the most part, they came from middle-class and upper-middle-class homes in upscale West Coast communities. They weren’t rebels; they resented their parents and society very little. Their only alienation was the usual hassle of the adolescent—a feeling of being prodded into adulthood on somebody else’s terms. So they split off and started their own culture, based on the completely artificial but totally understandable rules of computer architecture. They defined, built, and controlled (and still control) an entire universe in a box—an electronic universe of ideas rather than people—where they made all the rules, and could at last […]

Accidental Empires, Part 6 (Chapter 1c) — The Airport Kid

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The Airport Kid was what they called a boy who ran errands and did odd jobs around a landing field in exchange for airplane rides and the distant prospect of learning to fly. From Lindbergh’s day on, every landing strip anywhere in America had such a kid— sometimes several—who’d caught on to the wonder of flight and wasn’t about to let go.

Technologies usually fade in popularity as they are replaced by new ways of doing things, so the lure of flight must have been awesome, because the airport kids stuck around America for generations. They finally disappeared in the 1970s, killed not by a transcendant technology but by the dismal economics of flight.

The numbers […]

Accidental Empires, Part 5 (Chapter 1b)

 

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ACCIDENTAL EMPIRES — CHAPTER 1B

Several hundred users of Apple Macintosh computers gathered one night in 1988 in an auditorium in Ann Arbor, Michigan, to watch a sneak preview demonstration of a new word processing application. This was consumerism in its most pure form: it drew potential buyers together to see a demonstration of a product they could all use but wouldn’t be allowed to buy. There were no boxes for sale in the back of the room, no “send no money, we’ll bill you later.” This product flat wasn’t for sale and wouldn’t be for another five months.

Why demonstrate it at all? The idea was to keep all these folks, and the thousands of people […]

Accidental Empires, Part 4 (Chapter 1a) — The Demo God

accidental-195x300ACCIDENTAL EMPIRES CHAPTER ONE

THE   DEMO-GOD

Years ago, when you were a kid and I was a kid, something changed in America. One moment we were players of baseball, voters, readers of books, makers of dinner, arguers. And a second later, and for every other second since then, we were all just shoppers.

Shopping is what we do; it’s entertainment. Consumers are what we are; we go shopping for fun. Nearly all of our energy goes into buying—thinking about what we would like to buy or earning money to pay for what we have already bought.

We invented credit cards, suburban shopping malls, and day care just to make our consumerism more efficient. We sent our wives, husbands, […]