Slouching Toward Sunnyvale

It’s been a while since I’ve written about Cringely’s (NOT in Silicon Valley) Startup Tour, but that’s not because we weren’t working hard on the project.  In fact the effort of cutting 400+ companies down to 24, then setting-up a tour to visit them all, has been far harder than lazy-old-me ever expected it to be.  But here we are at last, ready to go.  My next post and many after will be from the Tour while this one will be about the Tour.

Look at our pimped-out RV! Not content to be incognito as we’re broken-down on the side of the road, we decided to at least evoke sympathy by leaning into the whole […]

So Steve Jobs walks into a bar…..

Dave Miller, a very smart electrical engineer from New Zealand who is lucky enough to spend his days doing private research on gravity, has a theory about how Apple is handling the antenna problems on its iPhone 4 that have been getting so much attention in the blogosphere and even in the general press. You can read Dave’s thoughts here. For those who don’t want to go all the way to New Zealand, the gist of Dave’s argument is that Apple has a serious problem that it will try to allay by adopting AT&T’s recommended algorithm for assigning numbers of signal bars on the phone display, which Apple admits not having used to […]

Apple Goes Semi-Pro (Part Two)

Last time we looked at Apple’s conversion from a computer company to a phone company that also makes computers. We considered why Apple doesn’t give a damn about enterprise sales, which explains their embrace of third-party enterprise components like Microsoft’s Exchange Server. Now we’ll look closer still at what plans — if any — Apple even has for personal computers in its future.

With impeccable timing, Mrs. Cringely last week stood in line four hours at the Apple Store to get her new iPhone 4. The line was cheerful, she said, Apple provided umbrellas to protect customers from the sun, bottles of water, and even pizza. I […]

Apple Goes Semi-Pro (Part One)

In January, 2007, just days before announcing the iPhone, Apple Computer dropped the word “computer” from its name. Pundits noted the passage though it didn’t seem like much at the time. But we were wrong. Apple had consciously and very deliberately entered a whole new era without our even noticing. It was a change toward phones and content distribution and away from computers. We couldn’t know it at the time but Apple was also forsaking the professional customers who had kept it alive in the company’s darkest days — those desktop publishers, artists, musicians, and moviemakers. Apple was no longer their company.

Mac sales today represent just under 24 percent of Apple revenue with 40 percent coming from the iPhone alone. Apple is a phone […]

Doing the Right Thing

Accidents happen to the best of companies.  It is how those companies respond to big industrial accidents — how they learn and change as a result of those lessons — that shows the quality of an organization.  One of the many readers to comment to me this week on BP’s situation in the Gulf of Mexico put it in the context of his own experience working as an engineer at Monsanto Chemical.  His lesson is so compelling that I have reproduced it below in its entirety — Bob.

In 1947 a tanker blew up in Texas City harbor, ironically the same city where BP had a big refinery accident in 2005.  The 1947 explosion leveled Monsanto’s […]