One thing about mature markets is they spawn opportunity through pure complexity. What does the press do but sit around discussing the size and depth and pimples on the bum of mature markets? But we spend so much time discussing the implications of what has already happened that we don’t give much space to what’s coming in the form of new ideas. So for the next week or so I’ll be doing a series of columns about new ideas, especially new technologies, that ought to interest us all.
Toward this end I’d like to invite any mad scientists to share with me what they’d like the world to know.
Leading by example I’ll start with a project […]
I was supposed to be on CNN last night to comment on the Apple v. Samsung patent infringement trial that just started in San Jose, but then Mitt Romney insulted the Palestinians and I was bumped. The way these things work is CNN calls the day before so I have time to think up something pithy to say. The question now is what to do with all that pith? So I’m dumping it on you. Consider this the long distance view of this legal battle in the context of what it really is — brands at war.
A reader pointed out to me this week that the personal computer is well over 30 years old — a number that has real consequence if you are familiar with my work. He remembered I predicted in 1992 that PCs as we knew them would be dead by now. I was obviously a little off in my timing. But only a little off. PCs are still doomed and their end will come quicker than you think.
Last week Microsoft kinda-sorta announced its new Microsoft Surface tablet computer. This week will come a Google-branded tablet. Both are pitted against the mighty iPad. Both companies see opportunity because of what they perceive as a Steve Jobs blind spot. And both companies are introducing tablets under their own brands because they can’t their get OEM’s to do tablets correctly.
Microsoft’s Hollywood announcement Monday of its two Surface tablet computers was a tactical triumph but had no strategic value for the world’s largest software company because the event left too many questions unanswered. If I were to guess what was on Microsoft CEO Steve Ballmer’s mind it was simply to beat next week’s expected announcement of a Google brand tablet running Android. Microsoft, already playing catch-up to Apple’s iPad, did not want to be seen as following Google, too. So they held an event that was all style and no substance at all.