I first arrived in Silicon Valley in 1977 — 45 years ago. I was 24 years old and had accepted a Stanford fellowship paying $2,575 for the academic year. My on-campus apartment rent was $175 per month and a year later I’d buy my first Palo Alto house for $57,000 (sold 21 years later for $990,000). It was an exciting time to be living and working in Silicon Valley. And it still is. We’re right now in a period of economic confusion and reflection when many of the loudest voices have little to no sense of history. Well my old brain is crammed with history and I’m here to tell you that the current situation — despite the news coverage — is no […]
The Big Sky is Falling
The history of instrument flight (originally called blind flying) has had three distinct phases. The first began with Elmer Sperry’s Gyro Horizon in the 1920s that allowed skilled pilots to fly through clouds by showing them where was the horizon they couldn’t otherwise see. Race pilot Jimmy Doolittle used Sperry’s gyro and a precision altimeter, a gyro compass and a primitive navigation radio in 1929 to make the first flight entirely “under the hood” with takeoff, flight, and landing all without visual references. That Jimmy Doolittle was one hell of a pilot. But for the purposes of this column what I want to concentrate on is that in this first era of instrument flight the only thing Doolittle had to worry about hitting […]
Cringely’s Rules for Home Schooling in the Age of COVID-19
My first job out of college was teaching biology, chemistry, physics, and vocational agriculture at Triway High School in rural Wooster, Ohio. I lasted for six weeks. The school environment was such a downer, from the smoke-filled teachers’ lounge to my young co-workers who were teaching mainly, it seemed to me, to avoid service in Vietnam. So when a reporting job became available, I jumped on it, leaving Ohio forever. Years later I returned to teaching, this time at Stanford University, where I worked for six years. Now, 37 years after Stanford, I’m teaching my kids at home thanks to COVID-19. You may be teaching your kids, too. This […]
Breaking Moore’s Law
No law is more powerful or important in Silicon Valley than Moore’s Law — the simple idea that transistor density is continually increasing which means computing power goes up just as costs and energy consumption go down. It’s a clever idea we rightly attribute to Gordon Moore. The power lies in the Law’s predictability. There’s no other trillion dollar business where you can look down the road and have a pretty clear idea what you’ll get. Moore’s Law lets us take chances on the future and generally get away with them. But what happens when you break Moore’s Law? That’s what I have been thinking about lately. That’s when destinies change.
There may have been many […]
Amazon.com isn’t killing Best Buy: blame Best Buy IT
Best Buy is in trouble you know. It’s in the news all the time. I wrote a big column about it myself last year. Same store sales have suffered, corporate employees are being laid off, the big U.S. electronics retailer is pulling out of Europe. Best Buy management is in turmoil. The founder leaves in a huff, then tries and fails to take the company private, and is now making nice-nice with the same management he previously reviled. There’s a new head of stores (I wish him well) who thinks the answer is price matching, better sales training and paying workers to sell more stuff, which sounds like commissions […]
