Apple’s Vision Pro headset is a hobby. Why won’t Tim Cook say that?

I’ve been following the press and social media coverage of Apple’s pricey new Vision Pro Augmented Reality headset, which now totals hundreds of stories and thousands of comments and I’ve noticed one idea missing from all of them: what would Steve (Jobs) say?  Steve would call the Vision Pro a “hobby,” just as he did with the original Apple TV.

You know I’m correct about this.

And the fact that Apple hasn’t gone for the H-word and no other writers are suggesting it is the topic of this column, not the Vision Pro, itself.

It would appear that nobody at Apple has the balls to call the Vision Pro a […]

By |June 16th, 2023|2023, augmented reality, Media, strategy, Technology, Television, virtual reality, wearable technology|193 Comments
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If you want to reduce ChatGPT mediocrity, do it promptly

My son Cole, pictured here as a goofy kid many years ago, is now six feet six inches tall and in college. Cole needed a letter of recommendation recently so he turned to an old family friend who, in turn, used ChatGPT to generate the letter, which he thought was remarkably good. As a guy who pretends to write for a living, I read it differently. ChatGPT’s letter was facile but empty, the type of letter you would write for someone you’d never met. It said almost nothing about Cole other than that he’s a good kid. Artificial Intelligence is good for certain things, but blind letters of reference aren’t among […]

By |February 7th, 2023|2023, Artificial Intelligence, Education, Technology|104 Comments
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The Big Sky is Falling

The history of instrument flight (originally called blind flying) has had three distinct phases. The first began with Elmer Sperry’s Gyro Horizon in the 1920s that allowed skilled pilots to fly through clouds by showing them where was the horizon they couldn’t otherwise see. Race pilot Jimmy Doolittle used Sperry’s gyro and a precision altimeter, a gyro compass and a primitive navigation radio in 1929 to make the first flight entirely “under the hood” with takeoff, flight, and landing all without visual references. That Jimmy Doolittle was one hell of a pilot. But for the purposes of this column what I want to concentrate on is that in this first era of instrument flight the only thing Doolittle had to worry about hitting […]

By |November 19th, 2020|2020, Cringely's Rules, Economy, Government, Health, history, Politics, Science, Technology, transportation|160 Comments
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2020 Brings the Death of IT

My new column is below, so don’t forget to read it, but now for something completely different…

I’m running two virtual panels this week as part of Anina.net’s Digital Online Fashion Summit. Anina’s the pretty girl next to me on the top of this page. She lives in Beijing and this will be a global event.

Digital Fashion Online Summit
March 28th – 29th, 2020

A two-day online event for fashion brands, marketing managers, product directors, and online strategists. Speeches are starting at 10 AM and running all day every hour. Join us online at http://digitalfashion.360fashion.net

Learn from top fashion and technology experts which technologies to invest in to bring your brand online and […]

By |March 25th, 2020|2020, cloud computing, Internet, mobile technology, Predictions, strategy, Technology|88 Comments
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Looking back at Y2K from the Trump Era

Recently I came across an old column I wrote a decade ago on the 10th anniversary of Y2K. You can find it in my archive along with a thousand more, but I am also reproducing it, below. For those who have forgotten Y2K or are too young to remember it, the crisis was Climate Change for an earlier era. It was a very real global problem that turned out to be anticlimactic only because we as a society took heroic efforts to handle it. We should be so lucky today.

The column holds up fairly well, I think, and its major lessons are worth remembering. If anything, it’s even more relevant today because we are living in the Trump era of bombast […]

By |January 24th, 2020|2020, Computing, Government, history, Technology|46 Comments
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