Accidental Empires, Part 5 (Chapter 1b)

 

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ACCIDENTAL EMPIRES — CHAPTER 1B

Several hundred users of Apple Macintosh computers gathered one night in 1988 in an auditorium in Ann Arbor, Michigan, to watch a sneak preview demonstration of a new word processing application. This was consumerism in its most pure form: it drew potential buyers together to see a demonstration of a product they could all use but wouldn’t be allowed to buy. There were no boxes for sale in the back of the room, no “send no money, we’ll bill you later.” This product flat wasn’t for sale and wouldn’t be for another five months.

Why demonstrate it at all? The idea was to keep all these folks, and the thousands of people […]

By |February 6th, 2013|2013, Books, Business, Computing, history, Software|39 Comments
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Accidental Empires, Part 4 (Chapter 1a) — The Demo God

accidental-195x300ACCIDENTAL EMPIRES CHAPTER ONE

THE   DEMO-GOD

Years ago, when you were a kid and I was a kid, something changed in America. One moment we were players of baseball, voters, readers of books, makers of dinner, arguers. And a second later, and for every other second since then, we were all just shoppers.

Shopping is what we do; it’s entertainment. Consumers are what we are; we go shopping for fun. Nearly all of our energy goes into buying—thinking about what we would like to buy or earning money to pay for what we have already bought.

We invented credit cards, suburban shopping malls, and day care just to make our consumerism more efficient. We sent our wives, husbands, […]

By |February 6th, 2013|2013, Books, Companies, Computing, Entrepreneurship, history|15 Comments
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Accidental Empires, Part 3 — Preface to the original 1991 edition

accidental-195x300The woman of my dreams once landed a job as the girls’ English teacher at the Hebrew Institute of Santa Clara. Despite the fact that it was a very small operation, her students (about eight of them) decided to produce a school newspaper, which they generally filled with gossipy stories about each other. The premiere issue was printed on good stock with lots of extra copies for grandparents and for interested bystanders like me. The girls read the stories about each other, then read the stories about each other to each other, pretending that they’d never heard the stories before, much less written them. My cats do something like that, too, I’ve noticed, when they […]

By |February 5th, 2013|2013, Books, Computing, history, Uncategorized|13 Comments
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Accidental Empires, Part 2 — Preface to the 1996 edition

accidental-195x300The first edition of Accidental Empires missed something pretty important — the Internet. Of course there wasn’t much of a commercial Internet in 1990. So I addressed it somewhat with the 1996 revised edition, the preface of which is below. Tomorrow we’ll go on to the original preface from 1990. 

1996  

In his novel Brighton Rock, Graham Greene’s protagonist, a cocky 14-year-old gang leader named Pinky, has his first sexual experience. Nervously undressing, Pinky is relieved when the girl doesn’t laugh at the sight of his adolescent body. I know exactly how Pinky felt.

When I finished writing this book five years ago, I had no idea how it would be received. Nothing quite like it had […]

By |February 5th, 2013|2013, Books, Computing, history|17 Comments
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Accidental Empires, Part 1 — Looking back at a golden era

accidental-195x300February, 2013 —

We stand today near the beginning of the post-PC era. Tablets and smart phones are replacing desktops and notebooks. Clouds are replacing clusters. We’re more dependent than ever on big computer rooms only this time we not only don’t own them, we don’t even know where they are.  Three years from now we’ll barely recognize the computing landscape that was built on personal computers. So if we’re going to keep an accurate chronicle of that era, we’d better get to work right now, before we forget how it really happened.

Oddly enough, I predicted all of this almost 25 years ago as you’ll see if you choose to share this journey and read on. […]

By |February 4th, 2013|2013, Companies, Computing, history, Software|90 Comments
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