This is my promised follow-up to How Not to Run Yahoo, so I suppose this should have been titled How to Run Yahoo, but I’m too much of a smart-ass for that. I spoke to a bunch of smart people (past and present Yahoos) some of whom even allowed me to print their names, and here’s our consensus view on what the next Yahoo CEO really has to do to turn the company around. I’m sorry it all sounds so negative, but it is toward a positive end, remember.
Yahoo has a bureaucracy problem that I attribute to former CEO Terry Semel, who hired legions of vice presidents to insulate the former Hollywood studio boss from […]