Al Mandel used to say “the step after ubiquity is invisibility” and man was he right about that. Above you’ll see a chart from the Google Computers and Electronics Index, which shows the ranking of queries using words like “Windows, Apple, HP, xBox, iPad” — you get the picture. The actual terms have changed a bit since the index started in 2004 as products and companies have come and gone, but my point here is the general decline.
Just as Al predicted, as technology has become more vital to our lives we’ve paradoxically become less interested, or at least do less reaching out. Maybe this is because technologies become easier to use over time […]