As anyone with a heartbeat knows, Apple has a product event coming on Tuesday the 23rd in San Jose at which we’ll certainly see the iPad Mini, perhaps a new MacBook Pro, and maybe some new iMacs. But whatever is being introduced I think it’s fair to say that the event is still in flux, because Apple late Wednesday canceled another corporate event in Arizona scheduled for the same time, this one at The Phoenician resort.
Apple booked the entire hotel (600+ rooms) for Sunday through Wednesday. Their setup people were on site Tuesday. Late Wednesday, as setup was nearing completion, Apple told the resort that they “wanted all of their managers to be on site in their stores next Tuesday for the upcoming tablet release” — that they were canceling the function.
There are two bits of information here: 1) the iPad Mini is definitely coming, which we all knew; 2) they are likely to be for sale immediately in Apple stores, which we definitely didn’t know. Why else would the store managers need to be there?
So why the flux-up? The first we heard about a tablet event it was supposed to happen on the 17th, not the 23rd. My guess is that the ship date for those million or more iPad Minis slipped a week and nobody thought to tell the people getting ready for Arizona.
That’s the way things work sometimes in big companies.
Startling that not one person who was scheduled to spend 4+ days (with travel) in Arizona didn’t note that it overlapped with the announcement on the 23rd (or, more likely, not enough people noted this). Or, the 23rd announcement was really pulled together at the last minute. Or, the people scheduled to attend the Arizona meetings are pretty mid-level. All-in-all, that’s a lot of rooms opening up on short notice.
I’ve been to the Phoenician and it was a very nice place for a Honeywell Users Group meeting a few years ago. I have tons of pics from their cactus garden but with it being 115ºF outside, and me in a long sleeve shirt, I took those pictures pretty quickly.
Care to share what products are discussed at a Honeywell users group? (I still use their thermostats and used to use their main frame remotely back in the 70s, but haven’t heard about them lately.)
Something I’ve been wondering about for a while – why are releases like this typically done on a Tuesday? What about that day of the week makes it better to release a product?
And if there is a good reason for it, then why is MS doing it’s Win8/Surface debut on Friday (10/26)?
then why is MS doing it’s Win8/Surface debut on Friday?
Well, traditionally Friday is the day to release bad news that you don’t want to be noticed….
That will be why Microsoft are releasing Windows 8 / Surface doorstop on a Friday then!
You catch on fast, Mr. PhD.
LOL
You know what they say – Those who laugh last didn’t get the joke.
Perhaps because Tusday is the beginning of the work part of the work week. 🙂
I guess Bob doesn’t think I have a heart beat.
I’m dead. Feels not that bad.
There are some advantages of a life with a heartbeat … the most important one is immortality!
My prediction: A new Apple TV product — just in time for the holiday shopping season! An iTunes catalog full of movies and TV shows.
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I wonder if this could be the start of events leading up to the change in top people at Apple. An iTunes 11 event maybe.
I would be interested in an article on other high profile departures and how this changed Apples direction, I’m thinking Avie Tevanian and the direction of OS X.
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