Among the great business innovations of the Internet era are KickStarter and the many similar crowdfunding sites like IndieGoGo. You know how these work: someone wants to introduce a new gizmo or make a film but can only do so if you and I pay in advance with our only rewards being a possible discount on the gizmo or DVD. Oh, and a t-shirt. Never before was there a way to get people — sometimes thousands of people — to pay for stuff not only before it was built but often before the inventors even knew how to build it. From the Pebble smart watch to Veronica Mars, crowdfunding success stories are legion and crowdfunding failures quickly forgotten. I’ve been thinking a lot about crowdfunding because my boys are talking about doing a campaign this summer and I have even considered doing one myself. But it’s hardly a no-brainer, because a failed campaign can ruin your day and damage your career.
From the outside looking-in a typical KickStarter or IndieGoGo campaign is based on the creator (in this case someone like me, not God) having a good idea but no money. If the campaign is successful this creator not only gets money to do his or her project, they get validation that there’s actually a market — that it’s a business worth doing. About 80 percent of crowdfunding campaigns come about this way.
The other type of crowdfunding campaign isn’t so overtly about money. My three sons, for example, have an idea for a summer business. It’s a great idea they came up with all on their own and you’ll hear more about it here after school ends on June 5th. But the amount of capital required to do their business isn’t actually that great. In fact it’s well within the investment capability of their old Dad after he’s had a few drinks. Yet still they are considering a crowdfunding campaign, in this case as a sales channel. People come to KickStarter and IndieGoGo looking for projects to spend money on, which in the view of my sons identifies those folks as customers. So the boys plan to launch a campaign with modest funding goals they are sure to reach, but mainly they want to be noticed by their ideal customers, who happen to be crowdfunding junkies. Smart kids.
I’m sure this trend of seeing KickStarter as an alternative to Amazon, eBay, or Etsy is common. Some campaigns scream that. When it looks like the video cost more to produce than the campaign is seeking, that’s a key. Or when the campaign is from an outfit that’s already successful and ought to have at least that much money in the bank. Pebble made its mark in crowdfunding, but did they really need to use it for their follow-on smart watches? No, but it was probably a cheaper channel — one that was proven and effectively self-financing, too.
But a lot of crowdfunding campaigns fail. Sometimes the idea or the product are just, well, stupid. Often the people behind the campaign are looking for way too much money. Remember if it’s a KickStarter campaign and you miss your goal you get nothing, so it’s better to aim low and over-achieve. The key differentiator with IndieGoGo is you get whatever money is raised even if the target is missed. Having studied a lot of failed campaigns, though, I think most fail because the people asking for the money don’t do a very good or thorough job of explaining themselves. Just having a good idea is not enough.
I’m the kind of guy who might be successful with a crowdfunding campaign, I’ve been told. My name is fairly well-known. I have a track record and an established audience of readers. And while some of those readers hate me, most don’t. Using this blog I could promote the crowdfunding campaign and reinforce it. Using my so-called communication skills I could make the video and campaign web page fun to read and compelling. “For you, Bob, it would be easy money.”
Not so fast.
Here’s my dilemma, for which I need your advice. As you may remember I’ve been working on a TV series called Startup America about tech startups and their founders — what really works and what doesn’t. It’s not Shark Tank, it’s better, because the show’s not just about the deal but also about the execution and the outcome. And in our case the companies (you helped pick them, remember) are all real. The series will be carried next season on PBS, the producing station is WNET in New York, and our main underwriter is Salesforce.com (thank you, Marc Benioff). Where the dilemma arises is PBS, being risk-averse, has only ordered a certain number of episodes (not a full 10-show season). If I give them more episodes for the same money they’ll air them so that’s what I’d like to do. But I’ve already spent my budget as planned on the initial episodes, so I’ve been considering a crowdfunding campaign to pay for making a couple more, which ought to be fairly cheap to do since they are mostly shot already. Should I do it?
My gut says no. It’s probably better to try to find another underwriter to go along with Salesforce.
Here’s my thinking. KickStarter campaigns are usually go or no-go but mine wouldn’t be and that’s confusing. The series will air no matter how much money is raised, we’ll just present fewer episodes. So I fear there will be a lack of urgency and nobody will care. Should I risk the goodwill I’ve built up over the years by asking for money?
You tell me.
Look at the campaigns that list their stretch goals. I think you could seek to raise a modest amount (say, $100) for the overall series and then list your stretch goals such as $5000 = 1 additional episode, $12000 = 3 additional, etc.
Sorry, prime time shows don’t come that cheap, even on PBS. Add at least one zero…
Bob, I like your confidence in saying your show is better than Sharktank!
How much more will it cost to finish producing each episode?
As for advice on should you Kickstart it? Only you know how many readers you have… Your series just doesn’t have that real appeal like, say, Kung Fury (https://www.kickstarter.com/projects/kungfury/kung-fury/description).
If I were you I’d look into finding a hungry producer/director/editor and get them to work on your project for a less than going-rate to get their name out there. People like me who want to get paid, yet aren’t super expensive yet!
Do it. It’ll be great!
What a joke. Given Bob’s track record, why would anyone contribute a wooden nickel? Where is the space launch, the foil disk drives, and a dozen other hair brained ideas. Where is nerd tv, the rv vacation, or other TV shows?
The guy isn’t hasn’t been tuned into tech since the 80s. Now we have — my kids want to crowd fund a lemonade stand.
I think the scheduled PBS series is the “rv vacation”. But you have a good point, the other ideas haven’t come to fruition, at least as far as we know.
Yep… Really enjoy all that you do Bob, but it’s true that we hear a lot of things coming and not much arriving.
I get why the foil drive might not come to fruition with other technologies perhaps overtaking… But where is NerdTV?
I think you should take a different tack. Make the first level one dollar. This can be used to gauge interest and present to other possible sponsors. For higher levels offer something different. A chance to meet you, sit in on an editing session, etc. Then what you are offering is not the show itself since you will be airing that for free anyway. What you are offering is something very different and perhaps very limited.
Heck make named sponsorship spots available at high prices. Even if they don’t get bought it is still not a failure.
Another reason why many hardware crowd funding campaigns fail is because whilst they meet their goal and get a pile of cash, they didn’t get enough extra to actually produce the thing in the higher volumes. i.e. their campaign was too successful, but not too successful enough.
They get caught in the crowd funding hardware manufacturing “valley of death”:
https://medium.com/@bmkellie/kickstarting-catastrophe-48f6f4e30f3d
And then some hardware projects are just doomed to fail financially, like a $300 3D printer:
http://3dprototypesandmodels.com.au/blog-2/
Both of my crowd funding campaigns went way oversubscribed because of my audience reach of 200,000 youtube subscribers, they never would have got this high if I didn’t have my own audience:
https://www.kickstarter.com/projects/eevblog/current-gold-precision-multimeter-current-adapter/description
and
https://www.pozible.com/project/31806
and the things that can go wrong with shipping a simple ruler in an envelope:
https://www.eevblog.com/2013/12/31/traps-for-even-simple-successful-crowd-funded-projects/
For your campaign, if the extra episodes can be aired exclusively to the backers then definitely go for it.
Perhaps with extra out-takes or behind the scenes videos.
But if you are asking people to just pay to get the extra episodes on air, then I’m with your gut on this one. There would not be enough tangible return for backers in that case.
Do you have any behind the scenes material that you could use to crowd fund a doco of making the doco?
Thanks for all these terrific examples. I suppose there’s material for a making-of film, but there’s so much to be done on the real episodes that I’d hate to delay those to do a premium for just a semi-successful campaign. If it’s way over-subscribed that’s different, but there’s the key issue: nobody really knows until all the hard work is already done.
Go for it but use Kickstarter, NOT Indiegogo. I was among the victims scammed by the recent Indiegogo Nanoplug campaign and Indiegogo’s lack of response to the problem. They may not have been the original cause of the scam but they became part of the problem.
I’ll NEVER fund an Indiegogo campaign again. NEVER.
In the hardware business Indiegogo is known as the scammers platform of choice because of no requirement for a real prototype as now required by Kickstarter.
Also the flexible funding thing means that they can get money with no hope of being able to deliver.
Many in the hardware field will refuse to back anything on Indiegogo, it has such a horrible rep.
why doesn’t PBS try doing a pbs version of kickstarter for its programs? May be you could be funded that way and it could be tied into a pledge campaign (first $25 goes to the station but the next $25 for your episodes).
Going back to your original question, I think it would be better to try and get another major backer.
That’s a clever idea but probably too out there for PBS. I recall suggesting at a big PBS meeting 12 years ago that they sell all their RF bandwidth for wireless service and move the content to first cable and satellite and then to the Internet. They looked at me like I had multiple heads but doing so would have given PBS a $20 billion annuity they’d still be living on today.
It’s not that PBS lacks money. Also your idea doesn’t really respect the power and organizational structure of PBS At commercial TV networks the money flows from the networks to the affiliates. At PBS the money flows from the affiliates to the network, so the real power lies with the dozen or so largest local stations. That’s why PBS can suggest a show run at a particular day and hour but they have no way of enforcing it.
Baby steps.
Since I’ve started using Kickstarter in April of 2012 I’ve backed 47 projects. Of those only 4 have either been canceled or I pulled out of it before the campaign ended because of further research I did. At present only 32% of completed Kickstarters are outstanding on their deliverables. Of that 32% I get regular updates and have received partial completion of deliverables already.
What I’m trying to get at is that I’ll do Kickstarter, but I personally refuse to do Indiegogo, I’m personally of the opinion that if a project can’t meet it’s funding goals it shouldn’t get the funds that it raised.
Have you considered looking into Patreon? Most of the indie filmmakers that I’ve regularly backed on Kickstarter have moved over there to help smooth out income flow. In fact here’s a Google On Air that one outfit I support recently released just after they canceled their own Kickstarter due to the feedback they were getting: https://www.youtube.com/watch?v=ufgAWSZYarA I have to admit, it’s long and I didn’t watch the entire thing as I knew a lot of what they were already talking about being long time friends, but it’s good information.
I’m amused by the big huge “Donate” button right at the end of the article. (Well, it’s not that big. It’s much bigger in Feedly.)
Bob, the more I see of crowdfunding the more I believe it will eventually become the primary stage venture funding standard of the future. I’ve moved a percentage of my angel investing funding from traditional legacy into crowdfunding. Although RE is getting hot again and there’s demand for my old tranching software for risk tracking based on BOMP again, I’m not riding the RE wave again, for sure.
Your project is an unusual one for crowdfunding in that it involves the development, production and delivery of video content. One area of concern is the intellectual property rights. You have to be clear on that. Could it be possible that we need a crowdfunding engine just for content development, production and delivery type of opportunities? Maybe the crowdfunding market is ripe for stratification and some big investors could be one market, those that ware willing to pay for a participation in a video of silicon valley history.
In traditional crowdfunding channels, I’d consider only one episode and a 20K level. The carrot for the investors might be a say or personal contribution (video selfie?) for those who invest at certain levels. Selfies have proven that we are narcissistic for our 5 minutes of fame, so for a big enough investment you might offer the investor just that in your show! Heck you might find enough investors and content from investors you might actually have a permanent show for a few years!
You might also want to talk to the Crowdfunding Professionals Association (CfPA). As I recall, a Dr. Charles Sidman, who is considered by some a crowdfunding expert was president of the association at one time when I was doing research on the phenomena to see how an angel might make a business investing in crowdfunding products and services.
BTW, when you’re fresh out of ideas, maybe you can consider joining this old nuke and investigate for a documentary somewhat akin to what you did with TMI in an interesting re-writing of history. It turns out every day I seem to find more evidence that the Germans and the Japanese actually came up with the atomic bomb (and detonated one) and we (the allies) just copied some of their work to make ours work. I think this might be a good investigative schlock journalism story!
BOMP? RE? TMI?
Bob, if you’re really wanting to validate content, and an audience, perhaps consider how Amazon is going about this with its original programming. They commit to a certain number of segments (it varies) and if the engagement numbers and feedback are there, more follow. So does the money, from one source or another.
Bob,
I think if you’re clear about what is being funded (i.e. these 3 shows, including subject companies and interviews), you’ll avoid confusion and career damage. Your show would in fact be the first crowdfund project I’d consider (that hasn’t already closed funding by the time I see it).
Looking forward to (finally) seeing the shows. Keep it interesting! 🙂
Bob,
If all else fails, you might consider airing one or two interviews on YouTube. They could be just 10-minute or 15-minute segments. Then you could see how much of an audience they receive. Maybe you could have some potential backers see these segments. It might stir up some interest in your PBS project. Gosh, you might even ask for donations. I might be able to come up with five dollars or so.
You’re second guessing yourself, here, Bob. Get the funding from another sponsor (I think the new Ballmer-less Microsoft would be ideal to approach), for this, indie-funding is unnecessary, you’d wind up with egg on your face.
OTOH, I think your boys project may be one of the indie-crowd funding success stories, because, they know their customer base and may know exactly how to communicate their message. Dare I say, I wouldn’t be surprised if your youngest may be the one who drives the project to its completion, as he is an astute observer and a good grasp of tools to achieve his goals.
Depends on what the T shirts look like. But seriously I’d throw you a few bucks just because of your blog, which I would be willing to pay to read if it wasn’t free.
Maybe if you hold back the extra shows for season 2 instead of “giving” them to PBS for free. Depends on ratings of course if they would buy season 2. Who says a season has to be 10 shows? Maybe you could post them on line with ad support. Crackle?
Do it, and do an episode about it.
Get a SECRET underwriter. Then run a Kickstarter campaign to generate BUZZ, but have that underwriter stand ready to fill the gap when you don’t raise as much as you need. Post a clip of an existing episode to hook people.
I’d say go and find another sponsor or two. It will take far less work and time on your side to get a sponsor, than to fulfill the promises you make to the potentially thousands of crowdfunding supporters you may need. Besides there’s plenty of incentive for a sponsor to fund the episodes. From what I gather you’d also need only a fraction of what would cost them to pay for PBS ads.
As for “It’s not Shark Tank, it’s better, because the show’s not just about the deal but also about the execution and the outcome.” Well, Shark Tank already aired, two weeks ago I believe, the first After the Shark Tank episode which was exactly about the execution and outcome of a couple of startups they funded …
Yeah, the self-publishing world recommended this for books.
https://www.kickstarter.com/projects/1775472781/devils-diet
It really is the only good diet book out there. I’m at lowest weight in adult lifetime (BMI < 20).
Kickstarter however, Does not seem to work for self-publishing. Sending out flyers, notifying people, using paid campaigns. Nothing.
The only reason I think you might do it is if you can reach back to the funders with clear times/channels for the series in their market – if you think your kids are smart, then maybe you should learn from them and use this both as a funding channel and a ‘distribution’ channel; if you don’t make the funding goal you have access to a group of people who want to watch your show and may tell two friends, and so on, and so on (so sorry, was just thinking about washing hair).
I see little downside besides the time you need to invest to do this. To me, the interesting question is should you do this along with seeking additional ‘corporate’ funding, and if you do what does that mean assuming you reach your goal and get funding….
I think you should be more worried about success than failure 🙂
some of us would pay $100 for a copy of NerdTV season2
but noooooooo
I may contribute to my first kickstarter campaign this week. The company has a good idea for a product and I’d like to see it on the market.
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Normally firms should treat the money they raise as investments that should be repaid. The business idea and business plan should be sound enough there is a reasonable chance of repaying the investors. From the investors point of view, this is a high risk investment that will probably be lost.
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Now to your specific situation:
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If PBS would pick up and broadcast all 10 episodes, would they then pay for the production costs of the extra shows? If so could you pay back your kickstart investors?
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PBS is a 501(c)(3) organization. Contributions are tax deductible. Is there a legal way to tie contributions to your kickstart campaign to a contribution to PBS? Can you pass back some of the PBS membership perks?
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I like the idea of giving your investors some sort of special access to the programs. Could you create 1 or 2 extra shows for contributors only? What is the production cost of a DVD? Could you send your contributors a DVD?
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You should start a kickstart campaign under two conditions. The money raised is put to use for a clear and legitimate purpose. Don’t be one of those campaigns that spends the money and produces nothing. I think you have a number of good options to return some value to your contributors. You should do so.
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Regardless of what you decide to do, I’d be glad to make a modest donation to your project. If at the end of the project you have any left over money, you can send me a bottle of wine.
I’ll bet you know people in the tech community who would feel obligated to support this venture just because you asked them. Some of them are probably successful (or on the road) startups who would benefit from the exposure on PBS, as Salesforce will. I’d go that route rather than KickStarter – for some reason, it just seems more appropriate to me. And then maybe at some point, you (or PBS) can sell the episodes on Amazon and iTunes. That seems like the more traditional and better way to fund this type of content.
If you can get another big sponsor first, that would probably be ideal. Would it be feasible to have Amazon be a co-sponsor and broadcast the episodes on both PBS and Amazon Prime? Some of the original content for Amazon/Netflix is really good.
If you go the KickStarter route, that would make for a very intriguing final episode to your season. It is effectively the only way regular people can feel the excitement of being angel investors.
Why not involve the startup companies? They’re the ones who benefit from the exposure.
Why not air whatever the initial allotment episodes is and then see how they fare in the ratings? If they draw a good audience, which I’d expect, then wouldn’t it be PBS’s interest to air more episodes for an additional license fee? It seems to me they’re just as in need of drawing eyeballs as any other media company.
As for Kickstarter, what you’re proposing would be unusual in my experience with KS in that you’ve already privately funded the project, you just need more to do a few more episodes. My mentality would be if X project already found someone to fund the first part then they shouldn’t have a problem finding someone to fund the second part based on the quality of the initial project.
Then again I’ve soured a bit on Kickstarter after getting burned for $1,400 on a custom desk that never arrived:
https://www.kickstarter.com/projects/155163930/paradise-desk-everything-youve-ever-wanted-in-a-de/posts/1016204
As long as one of the companies covered is dedicated to exposing the fall of IBM then I am in!
Nobody, in my mind, has done more to accurately define the concept of nerds and nerdiness than you Bob to the extent that you should have a partial claim in that definition. Now Chuck Lorre is making a fortune out of it every week for the last 8 years on The Big Bang Theory. In a just world he would be paying you a small slice of the profits for taking license in exploiting a concept you help define and create. Maybe you could hit him up for money and while you are at it, maybe he could even put you in a cameo.
Bob, I raised $1.4 million on Kickstarter. Would be happy to share some opinions and advice with you. I think you have an ideal situation for a Kickstarter campaign. The first piece of advice I give every Kickstarter is “Kickstarter is a place to monetize your comminity, not a place to build a comminity.” Because you already have a large addressable audience you are already in the 1% cohort of potential fundraisers.
Ryan,
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Did you mean community? The last time I ran into a comminity, I was blasted out of my mind.
People might really want to wait until they see an episode or two before deciding if they want to help fund more… but by then it would be a little late to start working on new episodes?
You can’t give kickstarters only a partial preview… or can you?
Maybe it can work to build publicity for the shows premiere.
more random thoughts….
Can you risk having the reviewers of the first episodes on PBS commenting on a failed Kickstarter?
Even a sucessful kickstarter might look bad if it isn’t wildly successful?
You need to manage expectations.
Kickstarter and TV are measured by different metrics. If I expect to hear of “millions” of viewers how will my mind equate that to 1500 kickstarter investors?
You lose a lot of control of the marketing.
I understand some kickstart their own kickstarter by putting a lot of their own money into their own campaign.
You need to guarantee a successful kickstarter or risk what’s already invested… which kind of defeats the idea of running a kickstarter.
You still need another sponsor… just don’t tell them you’re giving 4% of their money to kickstarter 😉
Just my sleepless 2 cents worth…
By the way, that outtake seems to be all about you having fun and precious little about the startups 🙂
ABC is now playing Beyond the Tank after Shark Tank which shows execution and outcomes for a few of the investments.
Couldn’t you take your show to CNBC? This looks like it’s right in their wheelhouse, as they’ve been funding Restaurant Startup, The Profit, and more.
I wouldn’t have a problem making a contribution. I figure it would just be cutting out the middleman (PBS) and giving directly to the show I want to see. I gave directly to This American Life. Why shouldn’t I give to your show as well?
And yes, you can tell PBS that I won’t cut their donation just because I’m giving to you.
What’s the downside?
Just set the goals high enough to actually deliver. If you don’t hit the mark, then no one gets charged and you can find a different underwriter.
Isn’t PBS pretty much crowd-funded? Or at least, it used to be.
I remember back in the day before they outsourced their call-centers that you could call up during a fund drive and wind up giving your donation to Itzhak Perlman or even Diana Rigg directly…it was unlikely but possible. Even then, though, you could give feedback on the types of shows you wanted to see, but your money was not earmarked specifically for that…in that sense, modern crowd-funding is better.
If the first few episodes of your show gain a sufficient audience, PBS will fund you to produce the remaining episodes. Many of my favorite programs started with just a half season and then expanded to more after it found an audience. However, if no one watches it, PBS will cancel the series even if they get the episodes for free.
I recommend that you wait and see what happens. If the series is successful, PBS will renew. If it tanks, you will be glad that you didn’t spend the time to produce the remaining episodes. If it falls in between, then reach out to the audience to raise money and post the new episodes to youtube (or your favorite video site)
Why even approach PBS? Tv success is based on total viewership. PBS is the bottom of the food chain. Pitch it to the Discovery channel or similar. If the ratings are good enough, they’ll order more episodes and you’ve got your money.
Find another underwriter. I’ve still pissed and feeling burned about the Kickstarter CST-01 watch fiasco that I will probably back another crowd funded project. I’d have had more fun literally burning $129 than watching slip after slip over TWO YEARS turn into basically nothing. You’d be better off getting Dean Kamen and his FIRST organization to underwrite you.
I love your idea and would definitely watch it! That said, I agree with the previous commenter that Patreon is worth checking out. (I personally support Issa Rae there, who rocks!) And it’s a great place for show creators and fans to interact.
BTW, doesn’t Marc Benioff have other friends he can introduce you to? Finding another underwriter will at least let you focus on production part.
Do it Bob, I’ll kick in a couple of bucks.
cheers,
c
I’ve backed a bunch of films on Kickstarter. The ones just starting out underestimate the costs involved, and have a second round of funding (which I also contribute to — I kind of expect it). The rest of them had financing from some other source at the beginning, but now need $ for prints, travel to festivals, whatever. So your goals are right in line with others.
You should definitely do it. The trick is to figure out what the rewards are: extra footage, autographed trinkets, whatever…
Why PBS? Some backers may choose to back it on kickstarter but may never get the chance to see it. Aren’t affiliates empowered to choose their own programming? What if a backer’s affiliate station chooses not to show it? Why not instead use Patreon coupled with youtube or maybe Netflix?
Daughter of a salesman and later salesmanager. If you believe in your product, ask for the order.
I think we need a touch more info.
– How many episodes are slated to air currently ?
– How much would you need to raise per new episode?
For example : if there are only 5 slated to air and it would take $500K per each new one… maybe. If there were 7 heading for air and $10K needed per new then absolutely. In either case, it’s probably simpler for you to work with a second sponsor/underwriter while using Kickstarter or similar might still give you a news interest boost. Personally, I’d like to see them all.
Oh, and based on the voice mail creativity of your kids… can’t wait to see what their kickstarter idea is.
I would recommend NOT doing a kick starter project.
The problem with projects that go the kick starter route, is that they are going that route because there is no return on capital or they can’t demonstrate a return on capital. You should not have that problem since you are an established person within the industry and have a proven track record with your prior TV/book work. ( I still hope that someday you write a followup to Accidental Empires. It would be interesting to see your take on the internal workings and decision making during the Internet boom of the mid to late 1990s and early 2000s.)
I would recommend that you go with the current number of episodes and just have SalesForce.com as the sponsor.
From your past work, I think you are going to find that once the initial episodes air, you get going to make demand for more episodes, and will be able to sell them for higher value than the initial episodes. I think that you will also find that SalesForce.com (or other companies) will want to underwrite more episodes on better terms for you. (As a side note, I think that Salesforce.com should lock in more episodes now, prior to the initial ones being put on the air, since I expect the value of episodes will go up once the first ones air.)
If you do a kick starter now, you will be selling those additional episodes, cheaper; and lose out in the long run.
I expect that you could produce an eBook based upon the episodes that will bring in additional revenue, forever (as long as the terms with PBS allows this).
What about having additional episodes through Netflix?
Not sure I follow this reasoning: “If I give them more episodes for the same money they’ll air them so that’s what I’d like to do.” If you closed a deal to sell your house, as is, for a certain amount of money, would you offer to remodel the kitchen for free?
My guess is that he’s more interested in getting the stories out there and seen than making money. The companies have already given their interviews, shared their hopes, dreams and tribulations. A background over arching goal of the startup project has always been to get people thinking about other ways of doing and making business.
You’re right, of course. My analogy has another flaw in that Bob is not offering to do it for free, at his own expense, but rather at the expense of other additional donors.
I think your analysis is correct. Go with what you’ve got.
If what you’ve got is successful, you can always go back to the well. I’m thinking ‘Firefly’
good luck! I will be watching for your show.
Also the flexible funding thing means that they can get money with no hope of being able to deliver.
Bob — If there’s no t-shirt in this deal, include me out.
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