A lot has been said about Steve Jobs in the 24 hours since his death and some of that has come from me. It has been 24 hours of round-the-world media interviews, most of them live but you can see an edited version of me this Friday on ABC’s 20/20, which is doing a Jobs tribute of some sort. Remember ABC’s parent is Disney and Jobs was Disney’s largest shareholder. With all that has been said and written, however, I’m hard put to know what there is I can add here. I can tell you though the two Jobs questions I still want answers for, and where I hope to find those answers.
Question #1 — Was there a grand plan for Apple? Did Steve and his little circle set out in 1997 to do an iMac followed by an iPod with iTunes followed by an iPhone followed by an iPad? And if they did have such a plan, what was next on their list after the iPad?
Some technical and product transitions are no-brainers. Computers get smaller, faster, and cheaper over time. After a certain point smaller, faster, and cheaper begets mobility. After mobility gets smaller, faster, and cheaper we want all our stuff to be available anywhere anytime. After we have all our stuff with us anywhere anytime the platform itself begins to disappear. All of these steps except the last happened in Steve Jobs’s lifetime, and it is easy to see that last step coming, too. But while these steps were no-brainers in retrospect, were they obvious beyond Apple, were they part of a plan?
I like to think that there was a plan, which might explain why Apple never made televisions in Steve’s life, though I know they came very close. If there was a plan I’d love to know the value set and algorithms at its heart.
But my sense is actually that there was no plan or maybe that the plan changed, perhaps many times, explaining the exodus of top Apple talent over the years. I’d like to hear what Avie Tevanian has to say, for example.
Question #2 — What happens to Steve’s money? This may seem crass to some, but no more crass than a billionaire with no outward signs of philanthropy. It was Steve’s money of course and he could do with it whatever he liked, but what was his reason for outwardly appearing to have little interest in others? Maybe he was a closet philanthropist. Certainly in recent years the considerable amounts he spent on cancer research aimed at his own cure will benefit thousands of others. I’d still like to know, though, Steve’s plan for his fortune.
I hope to learn the answers to both questions from Walter Isaacson when his authorized biography of Steve Jobs is released on October 24th. I haven’t read the book yet and know nobody who has, but I hope Walter got around to my silly questions and that Steve answered them.
He was a busy guy, Steve Jobs — so busy living for the moment that maybe he didn’t have to live so far (or indeed at all) into the future. Maybe none of this matters, but I’d still like to know.
What unanswered questions would you have for Steve Jobs?
Tomorrow I’ll respond to the 200+ comments on my Final Frontier column, hopefully setting off another burst of discussion and discovery — just the sort of discourse Steve Jobs would have liked, especially if it riled people up.
It may sound trite but I’d like to know his regrets. Is there anything he really wanted to do but didn’t because his time was already committed between Apple and Pixar?
From the statements made by Walter Isaacson I understand Steve didn’t spend enough time with his family. I guess that people with his drive to succeed always sacrifice something.
I’m wondering if Steve mellowed with age?
Did he ever get easier to work with? Running a VERY LARGE company is very different than a small and mid-sized operation. Yet I’ve heard from former Apple workers that all products had to pass over his desk.
Curious in Oregon.
I heard that indeed he did mellow with age. Working in Silicon Valley with people that had worked for Jobs at Apple, he could be a real jerk at times, but I think that was just a phase he had to go through to figure out his management style.
I think you’re basically wrong about everything. There will be no 5 in a couple of weeks (that would be a disaster, obviously. What about everyone whose just bought a 4S). Also, no master plan in 97. That would be stupid. Great minds to be hired, things to be tried, lessons to be learned. Apple is evolutionary. Tons of projects started. Proud of what they don’t ship.
Your tone on all this is also…well… wtf. World’s in mourning and this is what you’ve got?
Didn’t you used to be great? Or funny? Or something?
Is this satire so subtle I’m missing it?
Used to be great? Not me. Something, maybe. No, something certainly. But greatness isn’t some suit of clothes we put on. It isn’t even something we aspire to. Greatness is something there or not. In my case probably not. But I do this all day every day and have so far for 24 years, which I think gives me seniority, if not a free pass. Let’s just wait and see what happens, okay? The fat lady has yet to finish her song.
I think the technology roadmap question is valid and interesting. It lends insight into Apple’s future as well as its past. What is the real motivation for its $70+B cash? Could you lock in users to the ecosystem by offering what would amount to as a lifetime warranty for Apple products? Is a TV on that roadmap? Where do you go when the iPhone is feature complete, which should be in a generation or two (3-4 years)? Is there a fork that leads away from consumer electronics?
Hang in there. I’ve been reading since your days in the backpages, you still get me.
Cheers.
Accidental Empires and the tv series was truly great.
That is all.
possible roadmap: http://lileks.com/bleat/?p=10116
it makes sense to me that Jobs could look at the environment and see what folks do with their time, and think, “based on what research is underway, and what prototypes are out, I can see these materials availiable in X years to use in redefining customers’ electronic experiences. if we are bat rastards and push like hell, we can get to X-5 and go whaling on those markets.”
I’m not so sure how far out his vision or “golly, I’d like to be able to do this” sense went. that may be the $64 question of the century. Edison arguably had a 40+ year vision, witness the Edison Effect he didn’t bother to chase down, that Armstrong and deForest did. if Jobs had a 25 year vision, we have 10 years of iThingies in the pipeline.
You are not the world.
Completely disagree that there was no roadmap in 1997. Listen to Jobs answer questions at the WWDC 1997. He talked about wanting a portable device (iPhone/iPad) that only does Internet access, email, a few applications, and gets files from a centralized server (iCloud) where you can access your files anywhere just like he had at Next. Jobs also talked about Rhapsody (Mac OS X) being the next big thing in PC operating systems. Looking back, OS X pretty much became that when you compare it to Vista and Win7.
Then you look back to Triumph of the Nerds with Larry Ellison talking about it being stupid that you have to go to a store to buy software… why not just download programs over the WWW? Ellison was talking about the App Store, and if you’ll recall, he was an Apple board member in the late 90s.
There was a master plan although it was altered as events and tech possibilities unfolded. The plan was announced in 2001 under the general heading – The Digital Hub. Most of what followed, flowed from those early threads described then by SJ.
They could have saved the iPhone5 for Cristmas when real selling takes place. It could just be 4S + LTE. As for being f***ed by Apple, that’s almost a tradition.
You can do a better column than this!
Maybe so. I write lots of columns — more than a million words so far. Some will always be better than others Thanks for asking me to do my best. And yet these ARE my questions — questions for which there are no answers. You are looking for another Jobs eulogy? I’ve read too many of those already. He was not in any way a sentimentalist so I’m not either. That leaves only the mystery. Thanks for asking.
I had the same question you did about the roadmap, Bob. I think there was one. The question I have is, is there a roadmap today for the next 10-15 years, and can Apple execute that plan? Or is Tim Cook merely a steward of what he’s been given until another product visionary emerges from Apple’s ranks?
I’ve been thinking about your question about his money. The New York Times mentions in passing that charitable organizations are starting to circle Jobs’ wife like sharks (I’m paraphrasing here).
I find myself hoping that he won’t give his money to charity. It’s never been clear to me that Big Charity is that great a way to help people. These end up being huge organizations that in the end pay out pennies on the dollar. And even there, doling out money to the unfortunate often has so many unintended consequences.
I hope that, once he’s set aside plenty for his family to live comfortably in perpetuity, that he does something more interesting with his money. Maybe plow it all back into Apple, or launch a new industry, or create the Jobs Prize for Innovation (like the Nobel but without the politics), or even set big chunks of it in trust so each of his kids can launch a company that thinks different. I don’t know. Something cool that keeps building rather than wallows.
But I hope they keep it away from those fat cat administrators bleating “it’s for the chilllllldrennnnn”.
But it’s not.
If money is earmarked for charity I would like to see it bequeathed to the “Bill & Melinda Gates Foundation”.
The Gates foundation is saving lives from disease on countries that are already straining their carrying capacity. They are only creating more death and misery in the future.
So in other words, Swschrad, they should just die already and get rid of the surplus population. What a nice 19th Century solution.
Sorry, that should have been Pitts, not Swschrad.
I would prefer a column like this over yet another restatement of what everybody else has already said.
you think this is bad? try reading infoworld’s version of robert x. cringely!!
I’ve read repeatedly that Steve was diagnosed with pancreatic cancer and given the incredibly fortunate news that it was easily fixed via an operation. Yet, he tried alternative medications for nine months before going under the knife. I can’t imagine why he’d delay something that was an almost guaranteed fix for other means of cures.
It makes me wonder if he’d still be around if he’d simply heeded the doctors advice. From my own family experience, postponing cancer treatment for nine months is almost suicidal. Now his kids have lost their Dad and his wife has lost her Husband.
Pancreatic cancer is complex. Surgery is difficult. My mother-in-law’s surgery for a pancreatic tumor that turned out to be non-malignant was “successful”, yet she died of complications within 3 months. Don’t jump to conclusions.
My unanswered question: when exactly did Steve Jobs die? Hearing the news from Apple in such a controlled and scripted way one day after their major iPhone product release makes me wonder whether the news of his death was delayed, possibly at Jobs’ own request.
Does “4S” = “For Steve”?
It might explain why they didn’t call it iPhone 5.
Okay, so it is a cult.
Think that little witticism up all by yourself did you, or is that what all the fellow travelers say down at the Penguin bar where they wait for the revolution while they run crap open source software?
The new iPhone has: better battery life, a dual core cpu, faster graphics, double the memory, an incredible new camera, double the connection speed on ATT networks, both a CDMA and a GSM radio inside, and a new antenna.
And, oh, by the way, in case you’re too dull to notice, they may just have revolutionized computing again with Siri.
All it’s missing that anybody actually wants is a new case design and a “5” on the outside. Big whup.
If I was an Apple marketing guy, I’d have called it a “5”. Strikes me that the name “4S” may cost them some sales. Publicly, I’m sure they’ll tell you that the “S” stands for “Speech”. But I wouldn’t be surprised if behind the scenes they decided to pass on a little cash to make a nice little gesture.
As wealthy as Jobs is today it wasn’t that long ago that he nearly lost everything– maybe he never felt financially secure. Also, since most of his wealth is tied up in Disney stock, I think some of the tax issues probably made liquidating holdings for philanthropic pursuits more trouble than it was worth for a guy living on borrowed time.
The biography will be interesting, it’s almost as if he wanted to script the book right down to the final act.
I believe Steve started a philanthropy when he left Apple but then redirected those resources to purchase Pixar and build out NeXT. Perhaps it still exists in some way.
I do not understand why people are saying this is a bad column. This is a fine column. The one thing that I can always count on about the writing from Cringely is that it will make me think about something. He poses questions that get your mind wondering. This is always good and in my opinion one of the hallmarks of a virtuoso writer. There is so much trite writing out there that is just crap on the page, meant to entertain or just fill space, and so little of it is worth thinking about. So little of it actually gets your imagination working. Thank you Cringely for not writing any more of that.
I woud like to add my thanks to robert for not writing rubbish for the sake of it. Given his experience I wouldn’t discount an iphone 5 soon as a tribute to Mr Jobs.
useless cannibalization to have an iPhone 5 out Real Soon Now. that’s destructive cannibalization. Apple has always killed the old fogies and leapfrogged them rather than support them in limp mode to keep things fresh and reliable. witness “the strength of Windows” being support of every Dos 2.1 function call. the virii/trojan community love that.
IMPHO, the phone networks aren’t up to an i5. 4G is spotty. every carrier has a different hybrid strategy right now. you’re asking for 6 colors of support in the iPhone, and that makes a software jungle and hardware crapfest under the hood. add international support, and the lead engineer would be Mr. Charlie Fox.
the losers will start dropping in the ditch within the year. at that point, NostrilDrippus Predicts! ™ that the iPhone5 specs will be finalized and prototyping will occur. when they’re down to 2 or 3 major systems from 6 or 8 permutations, they have a product. until then, it’s a labfest in a pocket. they don’t work.
I agree with the above comment that Jobs never got involved in philanthropy because he knew his time was short and he had a lot to do at Apple in addition to spending time with the family. There’s only so much one man can do, and giving away his money without laser-beam focusing on it would not be the Jobs way. In addition, after losing most of his fortune once, he may have been gun-shy about parting with too much of it a second time around.
My question for Cringely is whether he has examined his mortality enough to have someone in reserve post a note here when he expires. It would suck to just have the page stay static in perpetuity without a final update. Have you prepared a posthumous column?
Thanks for writing your thought-proving columns as always.
I suspect Bob’s final column is already written: “Now talk among yourselves.”
I think the story on Steve Jobs and philanthropy is simply that he devoted his whole time to running Apple, and had no time left to devote to anything else, philanthropy included. Bill Gates did not do anything along these lines until he had retired from Microsoft, I think for much the same reason.
So yes, the question of what is in his will have a certain amount of interest. On the other hand, if he has simply left everything to his family so that they can consider the question later, I don’t find anything wrong with that.
There is a saying in the military “No plan survives the fog of war” and I am sure the same applies to high tech companies like Apple.
Anyone with a ‘Long Range Plan’ would have to modify it constantly. And truly creative people keep throwing out ideas and ideas about their ideas that make the average staff members head spin. I just don’t believe that Steve Jobs could have a detailed path forward that could survive the next iteration of the current products, let alone a decade.
That was the kind of mistake that Microsoft made, and now they are stagnant and relying on a protection racket to provide new income streams.
I was NOT a Jobs or Apple fan, but I admire his obsessive perfection. The only thing that could stop him was his own body’s imperfection.
He changed the world.
“The only way to stay on-plan is to create a new one.” — Anon.
but you need a big picture to keep you focussed. this issue and that item are flies on the screen. brush them away and keep the big picture in mind.
No grand plan. The whole iPod-iTunes-iPhone-iPad thread is a climb along a giant beanstalk they first stumbled upon, but had the vision to make grow… I think back in 1997, the only plan was around MacOS X/Desktop, perhaps they saw a transition to mobile computing and refined that up to the Air. That and really good industrial concepts and operations, but everybody find this mundane… And OSX finally served as a basis for iOS… Short term (2 years) adaptation is no less vision than long term stubbornness…
Don’t care about his money.
And don’t have a remaining question.
We all want to catch every bit of that greatness at the moment it escapes us.
But it always does.
Jobs was an artist. All Apple products had to be approved by him personally and all are works of art first. Usability, ergonomics, tech. features, etc. all this comes second to design, appearance and artistic impression of Apple products. Apple stores look like modern art galleries with Apple products prominently displayed (compare this to a typical PC
warehousestore). User experience is planned to the last detail, including packaging, user manual appearance, etc. Apple is the only company treated like a celebrity rock or movie star by their followers. That’s Steve’s legacy and charity.Question I have:
It is public knowledge Microsoft invested $150M in Apple in 1997. There are rumors Intel also “Invested” in Apple. Both of them supposedly wanted to keep Apple alive for antitrust reasons & to test new ideas. Any truth here?
The $150,000,000 was non-voting stock that repelled Janet Reno. It also paid off handsomely in software sales to Apple owners (even though Micro$oft often ignored Apple’s API’s). It was eventually bought back.
The real FEAT was Apple changing both the Operating System and the CPU/chipset without the users or their software (except Micro$oft) greatly noticing.
The Grand Plan:
Clearly: iPhone 5 Next Year after iPad 3. More iCloud features. Lightpeak.
Less Clearly: Devise-agnostic Video. Free college-level courses online. Facetime chatrooms. 3D TV with touch-screen interactive features. Son of Siri. Robots.
Did he issue a public statement knowing his moment had arrived? Perhaps we will read it in his bio…
Hi Bob,
11 years on the internet and I’m still amazed by the tantrums people can throw in the comments sections. Me included in moments of weakness gone by.
This is a great column. I don’t see the problem that others are pointing out. I don’t read Cringely to know what everyone is thinking as you can go to any newsrag like cnet, zdnet, etc. to find out.
What I like in your columns is firstly that they are usually interesting and contain information or anecdotes I was not aware of and secondly there is often a perspective presented that I don’t see in other places.
If someone doesn’t like this column surely they have better things to do with their time than have little hissie fits about it.
Anyway, I always enjoy reading your “stuff”.
Regards, Martin.
Think you are wrong about an iPhone 5 anytime soon, doesn’t fit Apples pattern. I had the same two questions as you, but I suspect we will never know the answer to the first, and may be very surprised by the answer to the second.
BTW, all the clips from your PBS series reminded me how much I enjoyed it and the book. Time for a sequel yet?
Yeah small but, I want to know whether he made the move to meet his father – did the other commenters know his father is alive, known, looks like Steve, but was waiting for Steve to make the first move? I don’t have a link unfortunately, but I read about it a couple months back. It’d be a shame if the two never did meet or at least talk.
Bob says “This may seem crass to some, but no more crass than a billionaire with no outward signs of philanthropy.” I take the opposite view that there is nothing more crass than a billionaire publicly throwing his money around, even if he is throwing it at worthy causes. If someone wants to help other people, there is nothing stopping him from making donations privately instead of publicly.
There might be something distasteful about Bill Gates constantly presenting himself as a philantropist but I have to admire him for not using his wealth to set up a family empire that would live on after he dies, like Rupert Murdoch. There has never been any sign that Steve Jobs tried to do that either.
Gates was more of a rober barron who needed to get “love” from the masses but didn’t feel much if any from M$. Probably also covers some gilt. Similar to Carnegy philanthropy was the way.
Job’s on the other hand felt the “love”. Plus, he was still working on his real legacy: Apple.
The eulogies have a lot more emotion in them that Gates or the Larry’s (3) that I can name.
I agree with that entirely Brendan. I remember reading something as a kid that really stuck with me. It was around the time that George Steinbrenner was about to be suspended in the early ’90s and the author dug up all kinds of interesting, rather flattering acts of charity he’d conducted without anyone knowing, like paying for complete strangers’ funerals, medical treatments and so on. You have to remember that Steinbrenner was reviled at that point, and every bit of PR would have done some good.
When confronted, he refused to comment on any of these acts of charity.
I’m not arguing that Steve Jobs did the same — I have no idea — but the overall sentiment that made a striking impression on me was this: if you’ve done something nice, and the whole world knows about it, then you did it for the wrong reason.
we have a pioneer broadcast family that does the same thing in my neck of the woods. there are actually many multi-millionnaires that have their own private network that bring sad cases to them and private resolutions are made.
those are the true philanthropists.
if there is a news release with every gift, well, blame my ascendent Pisces, but I see something a little fishy.
I don’t believe there was a grand plan, per se, only a general sense of concepts developed and introduced as quickly as the technology would allow, and the market would accept them. The other part is superb execution in just running the business, something Apple lacked before Jobs’ second term. Plus, a bit of luck.
What puzzles me is what more we could have seen coming from Jobs and Apple is he had lived a full, normal life. I’m sure Cook and Co. have a good idea of the next five years, but I’m curious about things father down the line. Jobs could have had more rabbits in his hat, or none, but now we’ll never know.
As you said, the fat lady has yet to sing… My guess is that someone (a foundation set up, but not run overtly by the family) will do the philanthropy in his name. I’m sure he expressed some wish for his estate in his will.
Everyone is claiming Steve was some kind of Svengali when it came to technology, which when I think of it by it’s true meaning, maybe he was. My opinion of the guy is that he was more of a practicalist/perfectionist wrapped up as a great salesman. When you look his company’s early hits like the iMac or the iPod what is the big deal. For the iMac, they came in colors or for the iPod, it had a click wheel. Steve’s vision was that he wanted you to use his products and to enjoy them and to not have the product controlling the consumer. Other product segments in our lives have figured this out very well for years, but the computer industry, because of it’s very nature has struggled with this for a long time. So, though he is a great man for doing that, he’s not a God.
Now, with that said, I’d like to know just as I’d like to know this from a guy like Warren Buffett, “What do you like?” What in the world do you enjoy and see being done well. And, “What are you optimistic about?” I think we all could distill from his answers our own value. I have a feeling that his answers, however would have been primarily computer industry related and not the more worldly kind of answers I would have liked to have heard, but that’s just my best guess based on what I’ve see him answer in other sorts of similar context.
I think we all give Steve a pass when in fact when you look at his life, he was incredibly lucky to become a rich person at such a young age and from their he was able to essentially do whatever he wanted. Which when you think about it is probably what we all admire about the guy the most. “If only I had made millions at a young age, what would I do with the rest of my time…” He did a lot of good, certainly wasn’t lazy, but he was also very fortunate. I believe there are quite a few “Steve Jobs” running around out there only without the resources to escape their constraints.
Steve came along at the right time to be “fortunate” and make a lot of money early but so did Bill Gates, Bill Joy, Scott McNealy, and many others who have been extremely successful. But they did not change the industry multiple times and leave the same type of legacy that Jobs did. He was special – a true genius – not just some lottery winner.
Boudica, that was not my intention to suggest Steve was a “lottery winner”, but remember his contribution was his vision and attention to detail. I personally think he is a great man, but yet still a mortal being as even he so rightly recognized in his wonderful Stanford commencement address.
I too am saddened by his loss, but I’m also old enough to have witnessed other great human beings in my own life time like John Lennon, Martin Luther King, John and Robert Kennedy and I know that as a human race we’ll be fine without any of them, because other greatness is out there awaiting it’s conditions to arise.
There may not have been a plan. I e-mailed James Higa, Steve’s “ninja” who set the whole business up after leaving Real Networks, in 2005 (while James was setting up iTunes worldwide in stealth mode) and suggested an Apple Phone. James e-mailed me back saying “Apple has no interest in getting into the handset business at this time”. I was bummed at the time but was happy to see the release of the iPhone years later.
Too bad Steve didn’t fly to Beijing and get treatment for his cancer. China has the only government approved gene therapy cancer drug (Sibiono GeneTech’s Gendicine). He may have been able to cure himself…
“i”
“…cure himself”
No, he obviously couldn’t. Dr. Ralph Steinman the Posthumous Nobel Prize Award winner tried to do it but couldn’t with gene therapy.
Two things cause cancer: chemical exposure and heavy metals.
Until people understand this and apply this fact tragedies like Steve Jobs, Steinman, Patrick Swayze, Cristina Applegate, dozens of my friends and family and yours too will continue.
Retards.
one thing causes cancer: genetic mutation. occasionally, one will produce viable but wacko cells, and occasionally of those, a wacko cell that can ride on all the systems of the body to take over, mestatize, and kill the host will get rooted.
the yin/yang of a system that allows diversity to adapt, permits self-destruction.
Fine. You do it your way (ensured to fail). I’ll do it my way. (Has kept me cancer free for 51 years)
I agree with the theory that if there was any plan it changed as time went on. Steve Jobs was lucky with the new technologies that became available that presented new opportunities for portable devices, but he grabbed those opportunities and made the most of them. With each product Apple added improvements to the previous one but didn’t make it any more complicated for the user.
As a result of this we now have the iPad which is a direct descendent of the iPod even though they have almost nothing in common, apart from iTunes. That makes me think that iTunes is the only constant “plan” that Jobs had, which forced customers to use it to buy third party content, allowing Apple to charge a big percentage fee.
I think that the iPad is as far as it goes for this range of products because I can’t see what new technologiy can be added to it. Even if Steve Jobs had survived for many more years he couldn’t have done much more with it, but he would have moved on to something completely different.
I would be interested to know what he really thought about the SEC probe into stock option backdating. It always seemed strange that the SEC was putting so much effort into going after wealth creators in silicon valley while financial regulators were ignoring the problems in the mortgage markets and the wealth destruction going on in the financial services industry.
+1
I suspect it was because stock option back dating was too obvious as a way to pay someone a salary without having to pay the normal income tax that goes with it. OTOH the financial markets were working within the tax laws, illustrating that the problem is with the overly complex laws, not with the people trying to abide by them.
thanks for the explanation, I hadn’t realized it was a tax issue, I thought the SEC were concerned that shareholders were somehow being misled
[…] Unanswered Steve Jobs questions (cringely.com) […]
A couple of questions:
– What exactly does Al Gore bring to the Apple Board of Directors?
– Why are all the public “faces” of Apple older, white guys?
Not Apple-related, but maybe interesting to address – Jobs, Gates, Zuckerberg, the Google Guys, all of them tech game-changers in their own ways. And all of them, from what I can tell, in their entire adult lives, never had a boss, never worked for someone else, have always been the top dog. Is this always the case? Does it have to be this way? Every exec left at Apple and Microsoft, for example, would fail this criteria.
Perhaps you’ve forgotten that Steve Jobs was FIRED from Apple.
I hope everyone remembers iTunes was purchased by Apple from Cassidy & Green when it was called SoundJam MP. I think I’d ask Jobs if he felt guilty about buying houses in other states to get on their transplant lists as a resident when other people had to wait fair and square.
good Steve, bad Steve. billionnaires don’t really need to change social systems when they can manipulate them for their own benefit. where others have the idea, they have the means.
so why we’re letting them buy the political process instead of just live around whatever occurs beats me. /snarl
If Steve bought houses in order to get a liver, I say good for him. The morality of that is no different from paying for the best doctors etc. for yourself or your family in any other area of medical care. He could afford it, I’m glad he did it.
The *only* reason we are short of transplant organs is because we refuse to let the free market work.
If I agreed to sell my ultra-healthy liver to SJ for $1 million, and I knew this was the best, or only, way I could provide for my family’s future, there should be no law standing in the way of that transaction. Even if it means my life is sacrificed.
good read about grand strategy
https://www.amazon.com/Grand-Strategy-Philip-II/dp/0300082738/ref=sr_1_1?s=books&ie=UTF8&qid=1317992566&sr=1-1
I’m more interested in whether there *is* a plan for Apple. Surely he knew that his time was coming, so they would have been tapping his brain for ideas for at least the last month. Did he have a roadmap, and when will Apple be truly post-Jobs?
In an interview with Woz, he said that Jobs kept asking him for more things (features) and all he could say was sure some day. My guess is that list kept growing and that may have been the grand plan.
I think the iPod may have been just a competitive response. There were several players out before it but they all worked with Windows and only Windows. The iPod initially only worked on Macs and given that the music companies took a flyer because it was so small a portion of the computer base. The tricky part was that they then did a Windows iTunes and the ball started rolling. It is my belief that if there was anything resembling a grand plan it would have started somewhere in that time frame.
As to the money, he wasn’t going to throw it out willy nilly and he still had things to do in his own “grand plan” focused on Apple. From the little that has come out on his wife, she sounds like someone that can handle this phase for Steve.
Think your article was fine – no need for another rehash of the same stuff.
Of course there was a plan:
http://sandbox.xerox.com/want/papers/ubi-sciam-sep91.pdf
Same as the old plan:
https://www.digibarn.com/collections/books/xerox-parc-1970-80/alto-article/
The stuff that really changes the world gets a massive WTF? when it is first introduced, not hysteric applause and rabid consumerism.
Steve Jobs was very good at spotting 3-4th generation technologies and leapfrogging the competition at that point. Generally via a huge amount of hype and unprecedented media access. The heavy lifting of getting the technology to that point has always been the burden of other companies.
My question is was there any plans to “pay it forward” in basic research? The iPad couldn’t have occurred without the basic research at Bell Labs (transistors, Unix etc.) Sarnoff Labs (LCDs) and SRI (GUI) and of course PARC.
Where is the Jobs Labs doing world class Nobel prize/Turing award work?
basic research always pays off. not necessarily for the outfit paying for it.
Jobs, somehow, could smell when something was reproduceable and would scale to commercial production at a price allowing profit. with second sources if needed. and had a wild-hair idea that needed that something to become real.
Don’t think Jobs ever claimed Apple did R&D. They just pilfer tech from other companies. But the genius of Jobs is that he knew how to make the technology useful, to do something new or replace an old way of doing things with something better. Steal shamelessly, so to speak. Same as he did sitting in Homebrew watching Woz shyly demonstrate his Apple I to the onlookers.
Jobs didn’t invent the PC, but he did see the value in it and could sell that value to people who’d never seen a computer before. Same with the GUI, networking, tablets, smart phones, and digital media sales. He didn’t invent the ideas, but he could spot a good idea from a bad one. He knew what people were itching for before they even got it.
That’s the huge problem. If nobody feeds the pipeline “Paying it forward” it runs dry eventually. At some point, pilfering research turns into grave robbing as the great corporate labs shut down. This leads to stasis, and eventual collapse as the next big idea occurs. Google, IBM and Microsoft are all doing interesting things in research in part to get in on the next big thing. For example the Kinect sensor is something that is really starting to be interesting.
Unanswered questions:
1. What products would Steve have done next at Apple if Sculley hadn’t won the board room fight?
2. Did Steve have any input into Newton before he left?
3. Are they holding onto their cash because they know they don’t have any more big ideas?
He’s not dead…..he’s just rebooting!
Why does Apple’s accounts payable show twenty $50,000,000 payments to Immortality Enterprises and Practical Turing Machines in the last 5 years?
Why did Apple buy up all of HP Lovecraft’s indecipherable patents?
What exactly are they building in that “data center” in North Carolina?
pay no attention to that building, I have a cloud.
There was no master plan in 1997. Apple didn’t have enough of a cushion to think that there would be a future.
There should be a new college degree called Stevology. It should replace the MBA and the business school.
The study of Job’s life, his arc from a self-centered egomaniac who almost destroyed the company he founded to being a self-centered egomaniac who saved that company and became a visionary should be something that all self-centered egomaniacs who think they want to make it big in business should study.
Jobs left Apple as a person with a singular vision, but no idea how to implement that vision. He founded NeXT which almost went under, and bought Pixar in order to build computers. He had no idea of budgeting or planning. He had no idea of weighing features vs. price point. He had no idea how to run a company.
With NeXT, he had to abandon his hardware business and fire 2/3 of his employees. It was a tough lesson on survival. With Pixar, he realized that the best thing he could do is stay out of the way and let others implement their vision.
By the time he returned to Apple, he was capable of revamping Apple. The design for the iMac had been floating around in Apple for years, but Ives was unable to sell the concept to those in charge of Apple at the time. Jobs saw Ives genius and nursed it. He put together a hardware team, gave them a goal, and gave them the support they needed. In 1997, he showed off Apple’s trimmed down line. The two professional models were just beige boxes. However, there was the iMac and the iBook.
Jobs learned somewhere he wasn’t necessarily the whole show. He was still brash, he could still scream, but he learned to encourage. He learned to allow others to innovate. He learned which ideas to drop and which to pursue.
There was no grand plan in 1997. Apple couldn’t afford one, and Jobs had learned in his exile that grand plans were useless. You had to be nimble and move quickly. You had to try new ideas and keep things moving. And, you have to be willing to lose everything and blow it all up in order to keep moving on.
I was watching some of the videos from WWDC and MacWorlds. My favorite is the introduction of WiFi with the iBook. Jobs had a cameraman come behind him to film the screen. Jobs was saying the lighting was bad, picked up the iBook and walked across the stage. Suddenly, we all realized there was no network wiring. You can hear the audience gasp. Steve Jobs even hammed it up by taking a Hulu Hoop out and pretending being a magician on stage with a floating girl proving there are no wires.
We forget how magical that seemed back in 1998 now that WiFi is so ubiquitous. We forget that a mere four years ago, the Jesus Phone was suppose to look like this: . Now, touching and swiping a computer seem so natural that even babies do it. .
It ate my links!
Here’s the Helios Ocean2 as featured in July 2007 on MIT’s Technology Review: http://dl.dropbox.com/u/433257/Tech_Review.pdf. This was suppose to be the future of smart phones. This was the same month that the iPhone went on sale.
Here’s the baby working the iPad: https://www.youtube.com/watch?v=MGMsT4qNA-c
Here’s Jobs introducing WiFi: https://www.youtube.com/watch?v=HFngngjy4fk
Qeestion: did you look into Burzynski? https://www.burzynskimovie.com/
I don’t think a grand plan, so much as a decade of staying close to a mission and vision that was real instead of MBA buzzwords. A constant awareness of what the technology was ready for was paired with a concentrated focus on making elegant products that worked simply and intuitively. No rushing cool tech out the door because it was really neat and almost ready; no tech for the sake of tech; patience to wait for the tech to catch up with the cool ideas (e.g. Not rushing the iPad out the door when it first came to mind, but waiting for the iPhone to set the table for it). Just simple elegance and a desire to be ‘at the intersection of technology and liberal arts.’ I think that this consistent focus is what gave the appearance of a master plan in the face of constantly changing and emerging technology.
I don’t think Steve Wozniak understood Steve Jobs. In fact, perhaps only his sister and wife really know what made him tick. I haven’t heard much about Steve’s adoptive parents. From what little I have read, I think Steve’s adoptive father created the Steve we think we know.
While we’re asking crass questions… SJ’s family will probably not be able to hold a funeral without attracting hordes of media attention, and SJ will probabaly not be buried in a regular cemetary, because that would attract unwanted attention too.
All of these responses and no one has yet mentioned the obvious. Jobs’ and Apple’s successes flowed from one simple concept. They made the customer feel special from the moment they opened the box. Whether it was a wiz-bang “new” technology, or something as simple as a unique color or texture, Apple made the experience different and special.
Yes, Jobs was a salesman, but he understood that honoring and delighting his customers was the true path to success.
1) What was his thinking process for evaluating and filtering both products and small features in products. Or was it more of a direct feeling process, where he just put himself into the experience and said “this sucks” or “this rocks.” How did it work?
2) What will Apple do culturally, internally, to replace the old process? Not just Steve’s process but all their internal review processes built around Steve.
3) (Similar to one of yours, but a bit more far-reaching) What did he dream of, including things that were too far out to be in the plan?
Hi Bob I have a great deal of respect for your views and opinions – can you please explain to me why Steve Jobs is not just one in a line of great american exploiters/ corporate grifters – who base their empires of delusion on the basis that there is a sucker born every 5 minutes. The genius of Jobs is just another portion of a well worn path: take what is fundamentally a commodity and then foment a sense of illusion that upgrades an appliance into an object of desire and envy and charge the gullible for the privilege of being fleeced. This is just another example of finding the most expeditious way to separate fools from their money – which is the basis for american imperialism. Stephen Colbert’s take on this – as summarized in last night’s [6 Oct 2011] show has been spot on.
I was wondering when one of you Japanese Nationalists would speak up. Undoubtedly you have read “The Japan That Can Say No”.
The phenomena of Steve Jobs can partially be explained by the fact that American society is young and its population has largely been successful in its struggle to be free. Free in the sense that we have had no “caste” system develop as in Japan or India. We have also put down any attempt at systems of religious based social hierarchy as is currently de rigueur in Iran. We have never demurred to a dictator or royalty. One thing we do like is a winner. In sports, business, lifestyle.
But this freedom and winner stuff is alien to you because you still harbor the mentality of the Japanese feudal caste system. I say this about Japan because your society never threw off the shackles of feudal hierarchy voluntarily but had to have the shit kicked out of you by the rest of the world to show you how damning this social system really was. MacArthur understood this.
But as far as crooks and grifters go, yes we put them in jail regularly. Jobs was no crook or grifter. He did make people feel better about themselves. Just that one fact right there was why he ended up rich and famous.
I feel I am qualified to say this without bias because I am apparently the only person on the planet to have never purchased an Apple product (and can count the number of times he used them on one hand).
I *think* an answer might have been given by ron1 and Serenicom.
Steve Jobs often described his craft and job as being an artist. When a sculptor chooses a piece of stone, s/he “sees” something inside that they want to reveal. Unfortunately, as they break into the rock, they often find textures, patterns, colors, and so forth that weren’t evident from the outside. Not to mention that chipping at rocks with a chisel and hammer isn’t an exact technique. So, their design evolves as they continue.
Why can’t a company (or army) work this way? You follow your instincts and go where you can. Isn’t that what he said in his Stanford speech?
Since the cusp of my teenage years in 1984, I’ve had seared into my brain this section of a Newsweek interview by Tom Zito, which the magazine finally got around to reposting online yesterday:
Zito: “In 1977 you said that computers were answers in search of questions. Has that changed?”
Jobs: “Well, the types of computers we have today are tools. They’re responders: you ask a computer to do something and it will do it. The next stage is going to be computers as ‘agents.’ In other words, it will be as if there’s a little person inside that box who starts to anticipate what you want. Rather than help you, it will start to guide you through large amounts of information. It will almost be like you have a little friend inside that box. I think the computer as an agent will start to mature in the late ’80s, early ’90s.”
Zito: “You once talked about wanting to have a computer that could sit in a child’s playroom and be the child’s playmate.”
Jobs: “Forget about the child — I’d like one myself! I’ve always thought it would be really wonderful to have a little box, a sort of slate that you could carry along with you. You’d get one of these things maybe when you were 10 years old, and somehow you’d turn it on and it would say, you know, ‘Where am I?’ And you’d somehow tell it you were in California and it would say, ‘Oh, who are you?’
‘My name’s Steven.’
‘Really? How old are you?’
‘I’m 10.’
‘What are we doing here?’
‘Well, we’re in recess and we have to go back to class.’
‘What’s class?’
You’d start to teach it about yourself. And it would just keep storing all this information about you and maybe it would recognize that every Friday afternoon you like to do something special, and maybe you’d like it to help you with this routine. So about the third time it asks you: ‘Well, would you like me to do this for you every Friday?’ You say, ‘Yes,’ and before long it becomes an incredibly powerful helper. It goes with you everywhere you go. It knows most of the raw information in your life that you’d like to keep, but then starts to make connections between things, and one day when you’re 18 and you’ve just split up with your girlfriend it says: ‘You know, Steve, the same thing has happened three times in a row.'”
Link: http://bit.ly/orjkSv
Intelligent automatons are a staple of fantasy literature. The HAL 9000 proved its obstinacy and the USS Enterprise computer flirted with James T. Kirk when Jobs was on the cusp of his own teen years. Even during Jobs’ time in exile, the idea wends its way through Apple’s Knowledge Navigator concepts (http://en.wikipedia.org/wiki/Knowledge_Navigator) and the Newton.
Tuesday’s announcement that Siri voice recognition has been integrated into the iPhone (and doubtlessly into the iPad before long) is yet another incremental step in this direction, some 27 years after that Newsweek interview. It brought Jobs the closest he’d come to the concept in his lifetime.
I’m just guessing, but perhaps the vision that Jobs talked about in his 1984 interview came from John McCarthy’s “Advice Taker” (1958) through Alan Kay, who was then an Apple Fellow.
Marc, I think you’re having a hard time accepting the death of Steve Jobs. Millions are, and unlike you, we didn’t know him. Revisiting your Apple columns of the past months (and they are interesting, provocative reads) it almost seems like denial os some sort. I, too, feel deprived of another 30 years of this incredible ride, but no one can be so prescient or controlling as to have a Master Plan executable by survivors, especially in technology. I pass the ruins of Tesla’s lab on the LIE everyday as a reminder. But bless your obvious sense of loss… It’s complicated, isn’t it?
Cringely, Jobs was the ultimate philanthropist. How many people has he helped in his lifetime of creating countless high paying jobs (directly and indirectly) for people through his passionate entrepreneurship? This is what the smelly communists occupying Wall St. are oblivious to. The more money people like Jobs has is better for us all.
I disagree with you about the Wall Street protests.
I agree that Jobs, doing great work, was a great philanthropist. And on the other hand, if you were Gates, and if philanthropic organisations were genuinely able to affect positive change, rather than inject themselves into the social order in question, there’s a case to be made that he had good reason to give away of his pile of money – for which he maybe cared more than Jobs did about his.
The case is easy to see: hospitals and anti-virus software industries all contribute to economic growth, but it would be far better if people were able to stay healthier, did not need so much anti-virus software, and could spend their productive feelings helping people in some other way.
You disagree with what part? Smelly, quasi-communist or ignorant?
I can provide you numerous examples of each.
Hey Cringely,
Always enjoy your perspective…
As to whether there was a master plan in place, there is a video of Steve in a Q&A session where he talks about sharing with everyone the computer nirvana he experienced at Next where he was able to access his own desktop from whatever computer was available to him–anywhere in the Next facility.
…and before he left Apple the first time he had been working on the Newton.
When my father died I realized what meant the most was that he was no longer going to be around.
In high school I stored computer programs on paper tape and Steve was around.
He never knew me and I miss him…
Bob, I think there was/is a grand plan but not a concrete product roadmap. I don’t think they thought iPod, then iPhone, then iPad, then Product X all the way back then. I think Steve even said at one of the All Things D conferences that iPhone and iPad ideas sprung up when one of the hardware engineers showed Jobs a touch screen he’s been working on.
In any case, I too would like to know for certain if such a plan existed. However, I’d have to think the Grand Plan was simple. It was more of a formula to win than anything concrete.
I used to get my Mac news from MacInTouch in the 1990s. I remember one particular time, after Jobs had returned to Apple, and done some things like summarily killing clones, and killing off some interesting technologies like OpenDoc, there was a lot of frustration. Ric Ford wrote a post one time saying that he was thinking of killing the site, essentially, but that he had talked to Jobs, and was then convinced that there was a long-term plan to save Apple, and he’d wait it out.
So, I absolutely think that Steve Jobs had long-term plans. I’m sure there were lots of serendipitous discoveries along the way that altered them, but I’m sure a plan exists.
The thing is, in technology, plans are dependent on other developments that are out of your control. Everyone would have loved to edit video on laptops in 1990, but there weren’t processors fast enough. I recently had rewatched Steve Jobs’ keynote from that furst WWDC after rejoining Apple. This was very controversial, and he took questions from developers, allowing them to in some cases air their grievances. OpenDoc, which is utterly trivial today, was controversial then because a lot of Apple developers had reworked apps around it, for example.
He got a question about the network. In 1997, the Internet was well on the way to being the juggernaut it is now, but it was slow, inefficient. Steve launched into an explanation “on my NeXT machine, I can work on a document at home, and then I can go to the office and it’s just there. That’s the way this stuff should be.” So, the point being, the plans for iCloud were there, in 1997 (or 1998?), in his mind. Of course, he couldn’t implement it yet, because the network sucked at that time. But now, in 2011, it’s coming for real.
So I’d imagine there’s a concrete plan, but it’s written more like “when it’s possible to do X, we have to be ready with Y”.
I’d like to know why the Windows version of iTunes sucks so bad! Most confusing piece of crap I have ever used. Many people I know have the same opinion. Last time I upgraded, it made my iPad invisible to my windows PC. I tried to do I System Restore to the day before the upgrade. No go. The iTunes dialogs for upgrades, syncs, and backups ALWAYS leave me with the impression that something will be lost. Easy to use, my A**. Just A HUGE PIECE OF CRAP!
I agree 100%. iTunes has for years been the worst piece of software on my PC – yet I’m essentially forced to use it if I want to use my iPods/iPhone/iPad. I have constantly been amazed that Apple has allowed such a bloated, buggy, crash-prone application to be the only example of Apple software most PC users ever see. If that is emblematic of the Apple experience, it certainly doesn’t make one want to buy a Mac. They should have fixed iTunes years ago, and should rewrite it from the ground up now.
Not quite the only example. Quick time has always taken a long time to load. I’ll consider getting my first Apple device when I can add and remove all content with the software that comes with Windows.
I agree, but I would go further and say I’ll buy an Apple product only when I can manage it with ANY generic OS, not just Windows (I use Linux). That said, my wife does have an iPod, version 4.3 of iTunes that came with it years ago still works well in my XP virtual machine (but it probably wouldn’t work with a newer device like the iPad), and I’ve switch to using gtkpod to manage it under Linux. Still, it’s an unnecessary pain to manage.
The product tying is a huge negative for me, so I choose not to buy their products. I’m not sure how they’ve avoided the DOJ on the issue. Bill Gates could only dream of being the monopolist Steve Jobs got away with.
Monopolist is a bit extreme. I’m also Apple-free so far, but they only have 5% of the PC market, are loosing to Android in the phone market, and next year will be loosing to both Android and Windows 8 in the tablet market. They deserve their success if only for raising the bar making the non-Apple products that most us use much better.
5% of the market yeah the top 5%. As for Jobs being a bigger monopolist that Gates, do you know your history?
As I understand it, Microsoft became the biggest bunny because of the contractual deal it made with IBM for the original DOS and subsequent upgrages so that it was paid a royalty for every PC or PC Clone that was sold regardless of whether it had the Microsoft OS installed or not. It effectively locked out every other platform, why would PC makers install other OS’s, even better ones, if they still had to pay MS’s licence fees.
“…I’d like to know why the Windows version of iTunes sucks so bad!…”
All one has to do to answer THAT questions is to merely look at Windows. The answer is obvious. Much Windows software sucks air. It’s inherent in the foundation product.
I reckon they could have made iTunes for Windows better if they wanted to but why improve a Windows product? Better to have people be frustrated enough to shell out for a Mac. Cynical yes but good business nonetheless.
By the way, I’m not an Apple hater. My nom de internet is a Spanish translation of “Steve Jobs” and has been for years. I love the man. May he rest in peace.
“Much Windows software sucks air”.
Spoken like a true Apple fanboy. There are probably examples of software sucking on any platform. I have developed software on both Mac and Windows and it is possible to do a good job on both platforms. Apple apparently just did not want to take the time to do it right on Windows. Someone else commented that maybe they did this on purpose to drive Mac sales. I would think that that is a double edged blade. Who the heck would want to buy a Mac if iTunes on Windows is the best they can do?
Your lucky Bill Gates won’t let me open my iTunes because he says its a threat to my system!
iTunes on windows sucks because iTunes sucks, period.
I’m a big apple fan, mac user since 1985, yada yada. I am continually amazed how bad itunes is.
Well I’m tempted to say that you Bob, of most of us, would know what questions to ask! I know when to defer! 🙂
However I guess the
Based on Steve’s unique perspective. I’d be curious to know his vision of education in the 21st century. And I don’t mean have schools purchase iPads for every student, so they can access iTunesU.
In the spirit of your #1 question, I’d like to know what comes after the iPad. There has to be something in the works that he was thinking of using the iPad as besides as a mobile computer. Was it going to evolve into a controller for other devices, kind of like the iPod can do, or was it going to become something more.
A question I’d like to ask is about the changing attitudes towards creative pro users (filmmakers, designers, animators, etc.) and how much of that change is from Jobs himself. Recent news such as the MIA mac pro update, FCP X, a general disdain of Adobe (probably deserved) suggest that apple is less enthusiastic about this class of user. I know the business reasons why this is case (you’ve written about that) but I’d like to know more about how that direction was taken up internally.
It’s about clarity of vision. If you can dream about how things could work more effectively, be more efficient and can describe to others what these things need to do, not what they necessarily look like or how they work, then you can find talented engineers, materials, mathematicians, designers and technologists who will start building bridges to that vision. The bridge is not the destination, it iterates and evolves but its goal remains the same – to get to the destination. What is also essential is the confidence to see this through, the determination to persist, the willingness to rebuild. You can sell the bridge to fund the next bridge which is better and reaches further. This requires no plan, but it does require ambition, respect (or money to pay people to respect you) and the ability to communicate what you want. Listen to Steve Wozniak talk about Jobs. He kept asking him “can you do this, can you do that?”. He (Jobs) didn’t know how, he didn’t care how. But he knew why.
My question is this:
Why, when doing an massive OsX server patch, if the down 900Mb download times out at 700Mb, do you have to re-download the whole blasted thing?
I think windows users have been pausing and restarting hung downloads for years.
That right there killed my enthusiasm for Mac stuff.
Some thoughts on the passing of Steve Jobs and his legacy with Bill Gates.
http://bit.ly/qy9F7y
I like to ask Steve Jobs what he thought of Jesus Christ and why intellectually he choose to be a Buddhist.
Lastly I like to know if he has any regret spending more time at work than at home with his wife & kids.
I would ask Steve what his thoughts on the next frontier should be?
I don’t think there was a roadmap, but rather just a vision. From the beginning, Steve Jobs was always obsessed with cleanliness of form. He hated cables and wanted them tucked out of sight or preferably not there at all. Technology eventually got better and enabled more and more of that vision to be realized. But he was not dogged in pursuit of a roadmap, and the iPod was in many ways an opportunity that presented itself from the PortalPlayer people. It fit in with his vision and he was quick to see where it could go.
While the vision was quite clear, that is not to say it was perfect. I think Bob was correct in Accidental Empires, when he described the Jobs vision of a computer user as the loner in the desert, not beholden to corporate interests and groupthink and unfettered by a network. Although that may have been more about the cables than about communicating with others.
Again, it is not about having a roadmap and sticking to it dogmatically. It’s more about being driven by a vision, and following it not because you have been told to do so or read about it in a business book, but because you believe in it and are in some ways prisoner to it. This is how I interpret Picasso or Einstein or Feynman or Lennon. In Steve’s case, it was also about being smart and opportunistic enough to realize that vision successfully. It didn’t hurt that there were chances to learn from failures: Apple III, NeXT, the Cube Mac, Apple TV I. A strong vision makes it easier to risk mistakes, because when you’re driven realize something meaningful, you know you’re right even if you’re wrong. Final Cut Pro is just such an example. What kind of crazy business person would kill a successful product and leave no alternative path except an incompatible one? Obviously Steve felt strong enough about how video editing *should* be that he was willing to force us to the new generation, painful as it may be. Apple never flinched from tough decisions, like when they killed Quicktime Pro, the floppy drive (twice), the hard drive, serial ports, USB, etc. etc. You piss off a lot of people with those decisions, but that’s the price of following the vision.
One more thing about vision. It is a fuzzy thing and not necessarily easy to delineate like a roadmap. It can be a visceral reaction, like ugh, I don’t like these cables, I don’t like this font, this interface sucks. You know what you don’t like, and have a vague sense of what you want. You may only know what the realization is when you have it. The best engineers and designers can work with that, hard as it may be, because it is a shared search for greatness. You don’t have to be nice or even sane, because egos are not easily bruised in a quest for something greater than money or power or fame.
Wow, that came out a lot longer than I had meant it to. I was surprised by my own feelings upon his passing. I didn’t want to admit to myself that a businessman whom I had never met had somehow meant something profound to me. The outpouring of comments here, of visitors to the Apple Stores, of celebrity tweets means that he meant something to many of us. Now I admit it: he had a vision and it was a beautiful thing.
I think there was a plan. I re-read an article on him written after NEXT was bought by Apple before he became the iCEO. He spoke about a real opportunity for Apple to leapfrog Microsoft “and all the other tech companies” technologically. Just brash talk? But remember this man left nothing to chance. And he was gunning for Amelio then too, apparently referring to him as a “bozo”. I don’t necessarily hold it against Steve (or Amelio). Steve knew he needed the reigns of Apple in his hands to realize his vision, and that only he could do it. I applaud not only his vision, but his determination and execution as well.
I found that article from 1997:
https://www.nytimes.com/1997/01/12/magazine/creating-jobs.html?pagewanted=all&src=pm
Jobs bridles at any suggestion that Gates and Microsoft amount to his white whale. But he must wonder how differently things in the computer industry might have turned out had he not been expelled from Apple. He is already talking about his return in ambitious, competitive terms. ”I think we have an opportunity to take the next big technological step, and leapfrog Microsoft and everybody else,” he said two weeks ago. Apple, to Jobs, has suddenly become ”we” again.
Sure Bob. All of Apple product launches ideas were no-brainers and obvious to you.
So why are you a blogwriter?? Was the only difference between Steve and you just dumb luck?
I think this cuts to an observation I made about Steve a while ago:
Steve never said anything that wasn’t blindly obvious; however that was only true AFTER Steve said it.
http://everythingisobvious.com/
Yes, everything is obvious, after you know it. I suggest reading this, it will change your perspective on Genius (your own perceived Genius and that of others).
Not going to read the comments, but the money seems fairly easy to locate. The initial wealth created in the early phase of Apple was almost entirely poured into NeXT and Pixar. Some “small” portion of it when to Jobs via homes and other accoutrements. But it seems forgotten that Steve was a strong believer in proving your dedication as a CEO by remaining invested in his companies. When he was ousted from Apple, he sold all his stock (and thus funded his next two companies). When he returned, he stayed invested. This carried over to the Pixar sale to Disney. Yes, there were occasional, small sales of stock to fund his families lives or to handle tax matters, but that’s about it. After all, Jobs only became a billionaire when Toy Story ignited Pixar, and he only truly cemented himself as a multi-billionaire when he sold Pixar to Disney. He had the Spanish mansion but barely ever moved in. His true home wasn’t a shed, but it was a modest home for his position in a dense residential neighborhood. No vast estate with immense security with a mega-mansion with every absurd luxury.
The fact of the matter is: people ask why he wasn’t philanthropic? He didn’t invest in charities because he remained fully invested in his businesses.
I’d imagine there would be some difficulties, but it wouldn’t be very hard to review SEC filings and determine how much Jobs invested into NeXT and Pixar (there are lots of anecdotal stories anyways) and also to determine how little he pulled out of Apple and Pixar/Disney in the endstage of his career/life.
I’d wager 95% of the money remains AAPL and DIS equity. (That’s presuming he liquidated, spent, or otherwise invested $500 million of his $9 billion dollars — I think that’s highly conservative.)
I would like to know to what ashram he went in India and what he learned there. I guess he learned a lot and I hope it will be in his biography
I’ve got good news for you. You can visit the same ashram, and learn what he learned, without a long and painful trip to india at great expense. In fact, It will cost you less than $20.
Are you willing to learn what Steve Jobs learned for less than $20?
If so, go buy Atlas Shrugged and read it. This book sets forth the philosophy on which Steve Jobs based his life. (confirmed by Woz, btw, though it’s obvious to anyone who knew Steve well.)
Read it and think seriously about the decisions Jobs has made and you’ll see he was following this philosophy consistently.
You spent too much on your religion. You can get Atlas Shrugged for $1.24 at half dot com.
Steve Jobs a follower of Ayn Rand?
LOL He might was well follow Microsoft UX.
The point on philanthropy is quite telling, for all he’s done for the world, my career included, Bill Gates has done more
You’re an idiot. Bill Gates is spending money in africa, ensuring that Africa will spend another couple of decades stuck in a hole.
This is because Bill Gates doesn’t understand economics.
know why there are no tailors in africa? There used to be. But then the AID arrived. All the tailors were displaced by kids selling T-shirts sent from america.
Try not to confuse aid (something for nothing) with international trade (something for something). Selling foreign products isn’t bad if you paid for them first in trade. But we should not judge anyone by their propensity to give stuff away or not. I doubt that Bill really cares what we think of him. He just wants to be helpful to society in a way that he can have some oversight.
A VISIONARY FOR THE REST OF US
Bob,
Here’s something we’ve always been curious about that maybe you (or others) can answer. It’s not anything about grand plans or the like, rather about what’s been kind of an unsung hero of the Mac user experience. Namely, the Mac keyboard. Among other ergonomic features the main modifier key (aka “Apple key”) was built around the thumb, as it were. And so doing many common commands via the keyboard were easy to learn and perform (e.g., quit application; cut/paste and copy/paste; select everything; etc.).
Anyway, dear Bob, do you have any recollections of Mr. Jobs commenting on–if not “waxing insanely” in his inimical way–on the Mac keyboard design?
Btw, as has been noted, many of us feel the a loss similar to the one felt on the passing of that other wonderful, wire-rim eyeglass-wearing provocateur, John Lennon; sincere condolences to yourself and others lucky to have called Steve a friend.
Do you have any recollections of Mr. Jobs commenting
I have the correct answer to these questions.
1. Yes.
2. Fuck you. No, seriously, go fuck yourself.
You’re talking about a man who has done many orders of magnitude more good for the world than you can ever do, and all you’ve got is rank greed over wanting a portion of the money he made? Fuck you.
He made that money by being a philanthropist. I’m sure he gave a lot away ,but by being a genuinely generous person, he’s not going to run around talking about it. You, on the other hand, are a greedy bastard, and before the body was even cold you’re wondering who gets the money.
So, FUCK YOU.
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‘Good’ is a relative term.
Steve was good at getting people to buy things they didn’t know they needed –the iPod, the iPhone, the iPad– and getting them to do it not only for top dollar but on an annual basis. The tech world did change due to Apple’s products, but saying it is all for the better is hard to say. The blatant consumerism, throwaway culture, and instant gratification that the products and Apple’s marketing strategy encouraged fly in the face of our long term debt problems and inability to fund basic infrastructure projects.
You sir are a fool. Nothing against Jobs but when you say he did a lot of good are you referring to the iPhone or the iPad?
http://25.media.tumblr.com/tumblr_losz5yyORm1qctv8ho1_500.jpg
Is this the philanthropy you are referring to?
Engineer’s verbage aside–I don’t understand the importance of Philanthropy or the obessions around SJ and his money. It’s just none of my business.
My questions are variants on Bob’s first one. Who made up Steve’s little circle ? Who came up with the ideas ? Was it Steve Jobs telling his circle “make this”, or did product ideas bubble up, with Steve deciding what to make and what not to ? Was he providing the vision: “Create technology with perfect form, that drastically changes (for the better) the way things work now”, or the plan: “first we’ll build portable music players, then we’ll build phones, then we’ll build tablets…” etc. Or both ?
We’re talking about a very big thing here.
A picture is worth a thousand words, a vision is worth a thousand pictures.
The same multi-vision that formed in the ‘60s included IT—the Hacker Ethic, which begins, “All information is free…” Can’t remember the book which described the initiations of LSD that took place in what is now sillicon valley; to be brief, the Dream that included revolution of all institutions included initiations of programmers at Xerox Parc/MIT.
Alot of beings are dreaming this, not all human; both in and out of ‘time’. Have I lost most people? Esp the techies?
That’s ok, I’d be lying if I didn’t. Just as Apple/Steve never really marryed any particular product, they were in bed w/the Dream, or should I say The Dream marryed them as long as they were in the resonance.
What’s the difference between Bob or myself and Steve? Different roles, not better ones. Steve, yeah, probably a driven mad man fighting many issues all twisted together—perfect for what needed to be done in the flux state between old and new schools of thought. What was acomplished was nothing short of miraculous. For example, ch 5 from Steve Knopper’s book, Appetite For Self-Destruction, The Spectacular Crash of the Record Industry in the Digital Age, How Steve Jobs Built the iPod, Revived His Company and Took Over the Music Business. The mechanics don’t really matter, Steve knew some things that he had to have happen. Yes, they had everything to do w/his personality and abilities as ‘World’s Greatest Salesman’, as Bob has said many times. But, the important thing is that it got done in the dimensions of time. Linear. The order doesn’t matter, not even smart Steve could have figured it out, but the Dream pulled him through.
Anyone who dreams this Dream wll be pulled, also. It’s probably pulling a little stronger on some right about now…
Let me lose many more who are still reading this. Digital tech is the bottom rung on old school tech, you know, the Matrix, Domination Reality. But, it’s only real function as part of the Dream: unify all signal. Outrageously insane! Yet, you see…
The real technology is soon to come: psi tech some call it, then real magic— resonance imbeded with active/passive intent by the user/author.
Another chapter of Dream/Steve/Apple: I’m in audio. Back before the iPod/podcast audio was going to hell. RealPlayer w/multi layers of auther control, proprietary protocols, essentially streaming only w/no avenue for user control/New Media model. The iPod made mp3 the standard and downloading for free the norm; what we have now. This would not have happened!!! 1984, baby.
You see each ‘chapter’ of the Dream has rolled out. We’re right near the end of phase 1. This is the information part of The Great Work, so called. Many people are dreaming this, each working w/their specialty. Building a new World, literally. But, the essence at this time is resonance. Conserving energy. No need to travel outside your body, or teleport matter, for example; not elegant, wastes energy. Just click on the all-in-one implant and do all your intel business. This ‘new’ school’ will be the link to old school when real magic is becoming the norm, phase 2,3 etc.
Have I lost almost all still reading? I hope so—this revolution definitely not broadcasted. Maybe podcasted, though. Because of the kind of concepts of this change, like a night dream, it is hard to hold in a mind not changed enough.
Thus, a lot of caustic remarks about Steve Jobs/Apple. Understandable, however many it hurts. His departure can’t be a bad thing—we are choosing to keep Dreaming whether we are conscious of it or not.
The iPod did not make the MP3 the standard. The iPod ushered in it’s own lossless compression to replace the MP3 standard, and was late to the party. MP3 is still around because of its ubiquity.
Doesn’t anybody remember the original Napster, the free (and illegal) music downloads, and the RIAA/Metallica shenanigans from the late 90’s?
Hi Bob, I’ve watched you for years, actually just watched an old 3 part doco you did called Nerds 2.0 which was a great laugh! Some of those clothes were truly criminal, and at the very least “Cringe-worthy” Hard to believe that Steve Jobs is really gone… it seemed like he’d just keep getting back up off the canvass!! I guess I’d like to know if like Woz, he managed to live a happy life… I always hear Woz say that he is a very happy person, I just hope that Steve Jobs managed to live a happy life, money aside, did he die happy and content with his life. Best Regards, Todd Clarke, Sydney Australia.
You guys have to read Lisa Brennan Jobs. She’s amazing:
https://www.lisabrennanjobs.net/2009/09/confessions-of-lapsed-vegetarian.html#more
A year later, in dance class, after a string of my wilting pirouettes, the dance teacher yelled, “You’re dancing like a vegetarian! Where’s the beef?” I wondered whether the beef eaters danced differently. Did they have more energy, more spirit to keep them straight? I would try to dance as if I had all the advantages. I would turn what I had, I hoped, into strength. My father did that.
He was a more extreme vegetarian than my mother and I, and sharp focused. We experimented, commented, dabbled; he honed and perfected. He believed that great harvests came from arid sources, pleasure from restraint. He knew the equations that most people didn’t know: things led to their opposites. Most people thought that things led to more of the same, so they took what came, and missed out on larger, more significant gratifications. They ate, drank and reveled. He didn’t, but he reveled later, on a larger, more permanent scale that would not deflate or sour, and that was his alchemy.
I didn’t live with him, but he would stop by our house some days, a deity among us for a few tingling moments or hours. One day he spit out a mouthful of soup after hearing it contained butter. With him, one ate a variety of salads.
But once he took me with him on a business trip to Tokyo, where we went to a sushi bar in the basement of the Okura hotel with its high ceilings and low couches, like a Hitchcock set. He ordered great trays of unagi sushi, cooked eel on rice. On one tray the pieces were topped with salt as fine as powdered sugar, but wet, and on the other tray the pieces were coated with a thin, sweet sauce. Both were warm and dissolved in my mouth. He ordered too many pieces, knowing we wouldn’t be able to finish them, but that we didn’t want to feel they would run out. It was the first time I’d felt, with him, so relaxed and content, over those trays of meat; the excess, the permission and warmth after the cold salads, meant a once inaccessible space had opened. He was less rigid with himself, even human under the great ceilings with the little chairs, with the meat, and me.
—————————
And and another great one in Italy:
https://www.lisabrennanjobs.net/2009/09/tuscan-holiday.html
Question #1 — Was there a grand plan for Apple?
None other than making more money for Steve Jobs and satisfying his narcissistic ego. So many people left because of the nature of his berating personality and his total lack of understanding for fellow colleagues.
Question #2 — What happens to Steve’s money?
I have no idea nor care. His lack of planning for what his estate could do selflessly for mankind proves beyond a shadow of doubt that he chose to have no time for others, just for himself and those things mankind had attributed to him. The Apple franchise will continue but how it is perceived by the world will get better because finally the people who should have really been recognized by Steve will finally be allowed out of shadows of the narcissist in chief. Gates may not have built as good a product as the good people you berated daily in Cupertino and the slaves yu exploited overseas in manufacturing, but he at least knew he couldn’t take it with him and started giving it back before his time to meet his maker arrived so he could see the real fruits of his good fortune and how it would help others.
What unanswered questions would you have for Steve Jobs?
How does it feel Steve, now that judgement is now upon you? I just heard that Dennis Ritchie has just been called up there to be a prime witness in the case for your soul representing the folks at Bell Labs and Xerox PARC that you raped and pillaged.
I would like to know why you quit NerdTV. I was just rewatching it for the millionth time.
Please consider getting back to it.
just finished watching Triumph of the Nerds.’
Maybe you should do a sequel?
and maybe the most interesting part is Larry Elliason at the very end: sort of predicting the last 7-10 years of Apple?
Re: Question #2 What happens to Steve’s money?
Who cares?
It would be better if he had lived longer!
Wait till probate of the will.
He lived simply, with all his wealth. Like the Kennedy’s trusts for the family.
But most of the money to you, Cringely (what does X stand for?), for firing you so often! And your plans and visions were much better than Steve’s — you deserve it!
Re: Question #1 Was there a grand plan for Apple?
Like Alexander the Great, Jobs won battles!
If the Poms and Yanks had sent armies against Alexander he would have won them in UK and USA!
They were not part of his history but his plan was winning and to win he needed enemy armies! If no one wanted to fight him he would have been a nobody! So you could say Alexander had no plan! But Kings did and they let him fulfill his ambition of winning. ONE king that lost a battle had his kingdom restored to him by Alexander. Alexander wanted to be the Best! He didn’t want the land or money — like Gates!
Guess What? So did Steve Jobs! IN EVERYTHING THE BEST!
SEE Jobs pre 1985 has the iPad, iMac1 already planed see ‘MacBashful’ and other designs, 10 years before the first iMac, 20 years before the first iPad.
Even the Indian guru knew Jobs was “special” when he was a nobody!!
The third member of the initial Apple was introduced by Jobs to the job so Jobs could do a JOB on Woz!!!! A PLAN TO GET RID OF the WOZ!!!! JOBS ONLY! A successful PLAN!!
Jobs didn’t name his new computer company JOBS COMPUTER NETWORKS or JCN a pun on HAL9000 but NeXT! WHY Next? IT MEANT SOMETHING “THE NEXT BIG THING” if that’s not a plan I don’t know what is!
That we could not see it is more fool us!
That Unix runs Android, iOS and Macs still (40 years after Jobs vision) means nothing to the stupid!
(I read of one of the designers of Unix in a Mac Magazine saying that he went for Unix because it was easy to design games for it and that today’s games are no more complex than the first except for the eye candy)
That the World wide web was invented on a NeXT computer means nothing to you Cringely!
Daniel Eran Dilger of RoughlyDrafted Magazine lusted after a NeXT computer he could not afford, that he had to wait more than 20 years to get a Mac that did the same thing, shows how stupid Intel, Gates, the old Apple and Cringely (what does X stand for) were! Where were their plans?
We were more than 25 years behind Jobs’ vision; that he allowed us to catch up shows that we did not know where we were taken! AND STILL DON’T!
After 1997
Adobe bought Flash. Apple got reports of OSX failures coming from Flash. Asked Adobe to fix the problem they said F&$% Off. Apple then designed a new web video system. Adobe didn’t care they had 100% control of web video. Then in parallel it made iOS using their Unix OSX and then Adobe is unnessary for web video.
The plan?
1 Keep Adobe Flash make them fix it
2 Oh you won’t then we’ll maker a better flash!
3 we win adobe loses!
4 Why did Jobs go Unix! SEE ABOVE
5 What is Microsoft doing with their DOS based OS? They have not thought out their strategy look to their incompatibilities Inter ARM designed windows. Same as Adobe and flash 100% PC use.
We’re monopolies we don’t care how bad our systems are —
Ask yourself why Bill Gates got out when he did? He could see failure in Microsoft strategy and didn’t want to be at the helm to be blamed!
Pre Apple Music the music industry was bleeding billions. They didn’t know what to do! Apple saved the musicians by paying for music not like the rest stealing from them!
IT was a FAIR result!
I could go on with all the plans that Apple had but pages are needed!
And you Cringley are too dumb to see great plans — or like Brutus think your vision is better than Julius’s. Most probably why you were sacked so often by Apple!
Gates retires from active duty and starts buying a better placing into the history books. Steve, still working, not retired, already had a great place in the history books so he didn’t have to purchase it. And Steve continued to change the world up to the end. Had he lived to complete his dreams, then would have been the time to play Santa Claus. Gates knew the end for any innovation (ha!) by anything Microsoft was dead over, so he made his exit and started the purchase of his legacy in the history books.
I would not be surprised to see Steve’s wife dispensing with their wealth which is often what wealthy spouses do when they get old.
The telling difference between the two men is how they have lived their personal lives—Gates in a secluded, gated castle away form us riff-raff and Steve in a fairly normal community where anyone could knock on his door and collect a donation for kids camp. Steve took his kids trick or treating and I’ve heard they’re are pretty normally adjusted; Gates’ kids, I shutter at the thought.
One man gave the world dreams. There other, lowest denominator technology without a spot of magic, whatsoever.
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These are perhaps two of the most easy to answer questions about Steve Jobs I’ve ever come across. I’m surprised at all these comments which follow, seeing the answers are so simple:
1) Steve Jobs had no set-in-stone plan in 1997. He rebuilt Apple by doing what he said in his Stanford 2005 speed — he followed his heart. As new technology became available, he made use of it. Anyone who has studied anything about Apple and Steve Jobs should know the answer to this easy question.
2) Steve Jobs was not an elected official and therefore his money is none of our business. It’s obviously in the hands of his family, where it should be. Stop comparing him to other CEOs or others who found wealth and later made the personal choice to give it away. It’s none of our business, and even speculating about is perhaps more of a sin than that which you condemn (the wealthy not being generous to our satisfaction).
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