I was about to board an airplane Wednesday when Apple announced the resignation of Steve Jobs as CEO and his replacement by Tim Cook. With a couple hours to think on my flight to Charleston it became clear to me that this story is far from over and the long-term leadership of Apple has not yet been determined.
There were rumblings a month ago about Apple board members interviewing possible successors to Steve Jobs. There’s nothing surprising in that, given Jobs’ poor health and the fact that the primary function of any board is hiring and firing CEOs. But it evidently didn’t go down well with Steve, perhaps because he had his own succession plan or simply because it showed a crack in Apple’s armor against news leaks. The story was quickly shot down.
Then a week ago the publication date of Walter Isaacson’s authorized biography of Steve Jobs was changed from March 6, 2012 to November 21, 2011. This shocked me, because the last I read Isaacson was still writing his book, which was due with the publisher, Simon & Schuster, in September. Huge biographies aren’t finished early or rushed to completion. Figuring the book will still be finished in September, that it will take a month to print and ship the books, this means that the publisher’s part of this process — the copy editing, designing, formatting, building indexes and so forth — is being reduced from a normal minimum of at least six months to less than six weeks. It makes business sense to do this, sure, but I don’t think that’s enough: some external force is pushing the deadline.
I suspect that force accelerating the publication may be Steve Jobs.
And now we have Jobs’ resignation. But he’s not going away, not signing-up for Apple COBRA benefits, just giving up to Cook his duties as CEO. Jobs will remain an Apple employee and chairman of the board. That makes him what’s called an executive chairman — one who is on the job every day. And that job he’ll be doing every day is overseeing Tim Cook’s execution of the corporate strategy designed by Steve Jobs.
This looks to me like Cook continuing to function in his Chief Operating Officer role. Oh he’ll get a big raise and an even bigger bonus, but my sense is that next week the guy really in charge will still be Steve Jobs. And the Apple board, satisfied that the succession question has been answered and their own fiduciary asses are covered (I suspect this is a big part of it) can go back to sleep.
But it isn’t a long-term solution. Steve Jobs won’t be around forever and a true successor will have to be chosen eventually. For all his administrative skills, Cook can’t fill Jobs’ visionary shoes, so I’d look for another leadership change, maybe tied to the release of Isaacson’s book.
I say this based not only on my understanding of Steve and the way things work in Cupertino, but also based on my reading of Isaacson’s last book, a very good biography of Albert Einstein. That book is what attracted Jobs to Isaacson as his biographer. This was no chance encounter. Steve doesn’t believe in them.
In his Einstein book Isaacson tried (and I think succeeded) to take us into the mind and ideas of the German physicist who changed the world. He’ll do the same with Jobs. And in the case of Jobs, the understanding that’s missing is less his maturing as a technology visionary and more the vision, itself. Where is Apple going? What’s the grand plan?
We know there is such a plan — there has to be, Apple’s moves have been too deliberate, if inscrutable, to be some executive random walk. But nobody near the top has ever tried to explain where the company is going, preferring to be mysterious instead. Bill Gates had Nathan Myhrvold write his book for him, but Steve is classier than Bill. I believe Walter Isaacson’s book will also function as Steve’s technology manifesto, part of his legacy.
Once we have the grand plan, then it may make more sense just who should lead that plan’s execution during what will clearly be Apple’s best quarter in its 34 year history. Steve Jobs is setting-up this (and us) for another grand reveal… just one more thing.
This is going to all tie-in with the replacement of MacPro line with new line gesture and voice operated operated computing and appliances [ think Spielberg’s Minority Report ]. I wonder how Disney will eventually tie into this …
Everybody’s focused, it seems, on Apple’s next big product release or the line of succession at the top, but I’ve thought for years that Apple is a religion headed by an omniscient guru/Grandmaster in the shape of Steve Jobs. The visionary, the genius who, in his Second Coming saved his kingdom from oblivion. His DNA is imprinted in almost everything Apple does and after he goes it’ll eventually fade into just another big consumer electronics company.
Right now, no other company in the world comes within a million miles of Apple in its ability to give its customers what they seem to want. Exquisitely crafted, tactile, glossy products which actually work; ease of use, practicality, and indispensability (at least that’s what the average Apple disciple will tell you); all this coming with an aura, a cachet, an irresistible desirability wholly absent anywhere else in Gadgetland. Ferrari offers some of the above but their products are totally impractical and cost $200,000.
Frankly, it doesn’t matter who’s in charge in the future, with SJ gone the sun will set on his empire.
I doubt you will need to write Apple’s epitaph so soon. Although Jobs has been very sick, he has had plenty of opportunity to transfer his way of thinking and doing things to the leadership at Apple. The company has adopted his ethos. It has also clearly communicated its intentions for the next few decades. What on earth do you think the spaceship in Cupertino is all about? That is the blueprint for AppleNext. The products are details in the ecosystem. The ecosystem is creation of products that adapt what you want to into action without you needing to know how it is accomplished. Apple is simply following the car industry along this route – but as applied to knowledge tools. Apple went from a dysfunctional and irritable youth and matured into a young adult. Tim Cook doesn’t need to rewire or dress up the company, he just needs to keep the heart pumping, the food cost down and can rely on the neurological circuits in the various divisions to keep the products compelling. Meanwhile, their competition is still non-plussed about what makes Apple tick. They may have thought it was Jobs, but will be sorely disappointed when the company fails to fall on its sword and instead skewers them with it.
Jim, you are right to an extent. Jobs will have passed on his way of thinking, and that will be fine while there are no major disruptions in the space-time continuum. But if something happens that is outside Steve’s experience, there has to be a chance that they will make a different decision to what Steve would have. This may or may not be a better one, but it will have started a different path, different enough to divert the company slightly from the “true path”.
And of course, it will fall apart more quickly if there isareany internal differences of opinion.
I think you’ve missed the most obvious possibility: Steve Jobs is very sick, he expects to be dead within weeks or months, and Tim Cook is the designated successor. The bio was likely accelerated because Jobs wants to live to see its publication.
I hope your thought that the bio will serve as a guide to how Apple is run is correct, but I am not so sure. I’d bet a small amount of money that Cook is still the CEO at the start of September 2012, though.
iConcur.
iObvious.
and one more thing.
quite likely that Cook will do the product intro for iPhone5 and the next big Mac announcement, probably now the early September rumor rather than the late September/early October rumor. and it would be excellent staging for the “one more thing” to be a second scrim opens to Steve Jobs, a retrospective of the company history, and a preview (rare preview) of coming attractions.
I would expect most of it to be videoscreen, but if Jobs is able to sit on stage, that will probably be his last public showing.
I must admit that was my first thought, too.
A top priority for Steve is to make sure he approves (i.e. controls) the message. I wouldn’t be surprised if this is an autobiography, with Mr Isaacson’s name to give it plausible credibility. After all, centuries ago when you, Bob, wanted to interview both Bill Gates and Steve Jobs for an article, who really ended up in control of when, whether, and how that might take place (and in the end, didn’t)?
Therefore Steve wants to ensure this biography is one he would approve of, probably with all of the elements you predict, while he still has time.
Along the lines of Jobs’ health being grim, there is this assessment (via MSNBC) from a doctor at UCLA’s Center for Pancreatic Disease:
The full article is at: https://www.msnbc.msn.com/id/44264089
I have to throw my lot in with Ryan et al. Steve Jobs’ abrupt resignation in the middle of the week indicates his illness has progressed to the point where he needs to completely focus on what time he has remaining, and to finish his critical loose ends, like his biography. Even at the end, he wants to control the message.
The imminent launch of the iPhone5, and perhaps the new Mac Pro form factor will probably be his last hurrah. Even myself, a dedicated Windows guru, have to tip my hat at all he has accomplished.
Stepping out of the CEO role (Chief Executive Officer), would make him the Non-Executive Chairman, which means he no longer controls day-to-day operations and decision making of the company. Remaining chairman for the time being allows him still direct the future of the company he started and saved, and stave off any crazy M&A or spinoff talk. Apple will continue to be Steve’s baby for a few years yet, even after he passes. He’s made sure of that. And remaining an employee of Apple keeps his heath insurance and any other benefits alive. Pragmatic to the end.
I hope and pray for his recovery, but it seems bleak.
Well, “Executive Chairman” is the title Eric Schmidt adopted recently at Google, when he handed over the CEO role to Larry Page. What either of those titles might really mean is going to be idiosyncratic to the company you’re talking about.
CEOs — particularly company founders who didn’t go to business school — can have very divergent skillsets. At Google, the consensus is that Schmidt is going to continue doing the graybeard businessman stuff like talking to governments and other businessmen, while Page directs product development. This is probably what was going on anyway, so they’ve simply formalized it.
At Apple, I agree that the Occam’s razor explanation is that this is exactly what it seems, and Steve is just too sick now. No time or energy for “just one more thing”.
The more hopeful explanation is that, with the health episodes of the past several years, Apple and Steve realize it’s just good business sense to disentangle the fate of the entire company from the wellbeing of Steve Jobs, as important as he may be. He was always the product development guy anyway, and probably only needed to make sure he had the CEO role because of how badly he was burned at Apple the first time around, when he was edged out by the same man he had hired to run his company.
So, in the knowledge that he may be riding the recovery roller coaster for a few more years, Steve may have found a way that he can do his thing at Apple without all the publicity. Unfortunately, though, it seems likely that if his cancer has returned, now that he’s a transplant recipient he can’t endure the more aggressive treatments. Letting it go untreated means it’s just a matter of time.
how i hope you are right!
Ryan makes an interesting point, but I somehow don’t think that’s enough. Jobs is a long term thinker… always has been. His vision for Next didn’t pay off at Next but eventually did pay off during the Next takeover of Apple and OS X. He wants a legacy… and certainly his facing his own mortality is going to be a part of that. And his move to create a plan acceptable to his board and the like would also be motivated by that. But I agree with Cringely… there is another act to this play. Bob once said that Steve Jobs was the most dangerous man in Silicon Valley because he was the only one who wasn’t concerned/motivated by money.
What Robert postulates makes sense. I choose to believe it because I don’t want to think that Apple is going to stumble and be knocked off their lofty perch. And I certainly don’t want to believe Jobs will be dead soon.
I do think it’s time Apple was knocked off it’s lofty perch but I certainly don’t want Jobs to go away. Now that he’s matched Gates technically I’d like to see how he does on the humanistic side.
“matched Gates technically” ???
I wouldn’t compare Steve Jobs to Bill Gates. They are as different as could be. Gates is a brilliant businessman and programmer but MS (under Gates) has never come up with a product to rival what Apple (under Jobs) has done in terms of elegance and simplicity. Jobs is quite simply a visionary with the ability to get the people around him to make his visions realized.
Steve isn’t interested in philantrophy.
Even though Apple’s stuff works and is the current Big Dog due to it’s absolute control over it’s product line, Bill Gates will be remembered a century from now as Andrew Carnegie of his time. Steve, by comparison, will be the J.P. Morgan. Both made a lot of money and grew huge companies that dominated their eras, but through his philantrophy Bill Gates will be considered the greater man.
And yes, considering the way Microsoft behaved when it had it’s monopoly, that will be a huge amount to swallow, but Carnegie had his own issues with the Homestead Strike and the mistreatment of his employees.
I think that perhaps Mrs. Gates should be given a lot of consideration for what the Gates family has done.
I’ve always thought Melinda to be the driving force as well, but she also did what many people would have thought impossible: changing Bill’s outlook on life.
By contrast, Steve hasn’t had such a conversion experience, so Steve continues to be the same Steve. While Apple’s corporate culture may have changed from the 90’s, Steve is still interwoven so deeply into the company’s fabric that it will cause big problems when he is gone. After all, look at Gates and Microsoft (or Hewlett and Packard at HP, for that matter). The MSFT that we knew in the 90’s died when Bill retired and Ballmer took over, and given the way how Steve was Apple, there will be issues in the future. The immediate pipeline will be fine, but the “vision thing” was all Steve. (Or what Steve led us to believe.)
Last year I saw a PBS documentary on Carnegie. On later reflection over the show I’ve puzzled together something I didn’t like about him, where I wish he’d been truly visionary. He paid his workers very little, saying, “They would just drink it all if they were paid more.” He may have had a point, though I’m sure it wasn’t universal, but how about funding better education for the workers’ kids?
Oh yes, Carnegie seemed to give a lot of his money away with a sense of guilt, and I think that’s part of the reason why Bill Gates has gotten involved with philantrophy. (At least at first.)
Has the Gates Foundation ever given grants for the purchase of Macs? Answer: “No.”
Personally, I’ll always think of Bill Gates as the personification of Monopoly and Steve Jobs as Innovator.
The thing is, what we think won’t matter in 100 years. All people will see is what Bill did after he retired, and what Steve didn’t do.
As someone recently commented on a Windows 7 troubleshooting forum, what Bill did when he retired was leave the inmates in charge of the asylum.
And who could take Apple’s place? What company out there is capable and presently doing such great things? Or do you just like business as usual— the HP, the M$, the Samsung, et. al.,—way?
Vacuous drivel should be left in the head it originates.
At the end of the day, Apple and Steve Jobs produce very nice (and very profitable) electronic gadgets that end up in third-world landfills in five years. They have done a fantastic job, but it’s not like they invented the PC, or the cell phone, or the Internet, nothing that have really changed the world. Brilliant execution, great business, no one has done better in the past decade. Compared to the Bill & Melinda Gates Foundation, pretty trivial.
I agree with Ryan. As for the biography, here’s hoping Steve Jobs lives to see it published, to wide acclaim. He deserves it.
They didn’t really invent the PC but they brought the PC to people’s houses and showed the world that it was worthwile as a home fixture. That’s no small thing.
as a product, they invented the PC. the vision had been around. an occasional geek would have a PDP-8 or 5100 in the house to hack on. folks were making microcomputers in the basement out of 7400 logic in the early 70s, not mid 70s.
but to go into a store, pull out a checkbook, and buy a hand truck full of boxes that, connected, just… worked… at something? Woz and Steve with the Apple II Integer. no question.
As opposed to PCs which we all know are the greenest machines that never eve contaminate any landfill for their more than 2 decades of manufacturing, right?
Yes, for all the money the world has given MSFT, Gates deserves to give a little back.
Tim Cook will be the CEO of Apple until he leaves voluntarily. He really is a complete replacement for Steve Jobs. The “vision thing” is not some mystical skill… it is simply the perspective of understanding what’s possible, and pursuing it with high standards. This is all Apple’s done.
When you look at apple’s competition, you see that Apple in to winning due to mysticism, but simply due to having higher standards. Microsoft, Dell, HP, Samsung, Nokia, Palm, Google, and the open source dudes behind Linux all ship crap. Crap targeted at the lowest common denominator requirements.
But consumers recognize the value of buying something that isn’t crap.. and this is why Apple is winning. I don’t know why everyone else makes crap, but they do. It isn’t that hard to do better… I make products and while they are not as good as Apple they are not the kind of crap you see from those companies.
Tim Cook knows how to not make crap. He’s got the vision thing. He’s the replacement jobs. He’s only lacking Job’s public history and past arrogance… but he’s the complete deal.
The idea that he isn’t comes from the same place that lets other companies think that crap is sufficient– lack of standards. Elevate your standards and research the man and you’ll find there’s no mystical secret going on here.
Maybe you are right but I don’t think so I have talked about this with enough former and present Apple employees over the years to get a solid sense that Cook’s support among the troops is far from unanimous. He’s well liked and that is often described to me as a criticism. Steve likes to create heroes out of ordinary people and maybe Cook is one of those… or maybe he has another hero waiting in the wings.
You are right, though, about the difference between shipping crap and non-crap.
Steve said as much to Nike in 2006.
https://www.cio.co.uk/news/3280475/steve-jobs-told-nike-to-get-rid-of-the-crap/
Apple ships plenty of crap. They just polish their turds a little better.
List the crap Freeman. Have some balls to support your blather.
You want crap go to M$, Google, Samsung, HP.
I have every one of my original Macs (7) except my Pismo, which lasted seven years. I’ve had my MacBook going into its fifth year and in that same period my Wintel friends have averaged 4 new laptops each.
My first iPod touch refuses to die. So, how’s your Zune hanging in? Any new stuff for it around?
Does it take too much to think before you crap from your mouth!
You’ve been guzzling the kool-aid. Kool-aid is a fine refreshment, but it lacks nutrients.
As good as Cook is in terms of operational excellence, and demanding a high standard, I don’t think he compares to Jobs in terms of seeing the trends of where technology will be 10-20 years down the line. That’s not a big knock on Cook; few can, and Jobs is one of them.
That’s what Apple will miss most from Jobs’ eventual absence.
I was a 6 year survivor at Dell from 1999 to 2005. It was sad to see the quality of what we did slip during those 6 years. To see the singular vision mutate into PDAs, TVs, printers, etc. Bluntly, the company had lost its vision, it stumbled and still has not seemed to have found its way.
When I started, I admit I drank the punch and believed what I was told in orientation. Boy did that set up my stress level when the reality revealed itself. The worse was it reminded me of being a state employee from many years before. Too many fiefdoms and not enough vision and leadership.
Apple was the same in the late 80’s and early 90’s. Unlike Dell, whose founder returned to try and save the company, Apple’s co-founder and visionary returned, implemented a plan and executed the plan very well. Until 3+ years ago, my only Apple device was a iPod mini. Now I have a Mac Pro (2008), iPhone 4 and a iPad 2. Also have the Classic 80GB iPod and that little 4GB iPod Mini still works. Every computer in our house is Apple based. I touch Windows now only as a web programmer. Only a visionary person who crafted great products and was committed to the quality of excellence in manufacturing and customer support could have done this. Microsoft (aka Vista) and poor computers (take your pick) drove me away from Windows.
Regarding the publication date being moved. When it was announced I too suspected something was up. Just did not know. The pieces are falling in to place and it is going to get interesting.
Take care,
where Microsoft is trapped, and Apple is not, is compatibility. I have seen the term “creative destruction” used in print in the past day, which is a very Zen concept… life and afterlife. Jobs had no fear of cannibalizing his product line and turning over the apple cart, obsoleting 10 or 15 years of The System with one announcement.
Microsoft has always stressed that the same process calls are supported that were in Dos 2.1. almost everything they ever had on an Intel-instruction processor will run under Win7, assuming you can tickle the surroundings enough. they got that message from IBM’s s/360.
someday, somehow, that legacy heritage is going to crush Microsoft. perhaps in all their non-PC stuff except the Xbox you see it… they continually are trying to put all 6 or 7 generations of APIs into phones and tablets, which can’t handle the load. as a result, their portable stuff gets less and less competitive.
Apple? well, I can’t access my 400k MacPaint stuff from college. I’m at end of the upgrade chain on my G4 mac. folks at the gym look for the hand crank and extention cord on my original iPod mini.
but it all still works, and once we get the bills from redoing the basement paid, I’d like to upgrade the desktop.
if you do creative destruction… also known as hard product lifecycles… right, you can invigorate the fanbois. MS used to do that on the Win95/98/ME cycle. then they lost it.
With the corporate world reliant upon MSFT,’s products, backwards compatibility was a key component of their work. Apple didn’t have such restrictions, because Apple didn’t sell to the corporate world. The nature of Apple’s client base was such that Apple could sell a v2.0 of the same product to a lot of their base without much effort. If MSFT tried to do that way back in the 80s, they’d be just another also-ran to whomever became the dominant corporate PC platform.
Finally, Tony, someone who can think.
Last night I watched a PBS doc on fractals and the genius behind them. Almost every, if not every computer was a Mac of some sort. This is repeated on any documentary or intelligent show shot in the last few years.
Yes, but Apple stuff is crap too. My daughter broke the screen on her iPod touch when playing a game that required you to shake and tap it. The difference is, due to the RDF (reality distortion field), when Apple products break, people blame themselves. They just weren’t worthy. When non-Apple products break, people blame the manufacturer.
There is a wonderful cultural version of this. In France if someone spills wine on a white sofa, they will say, “what a stupid sofa” for being white. Instead of blaming themselves, they blame the thing.
Apple products are made in China, and they last a couple of years, then break, same as other artefacts made of plastic. Go figure.
Not my experience. All of the Apple products I own or have worked with have worked fine years later. I have an old G4 Quicksilver tower running a website and an older Mac mini running another and they just keep on ticking. I have abused my iPod Touch considerably and it still works fine. Same for my laptops and other iPods.
You are so right, mike. The stats, real world stats are there to prove that Apple makes products that last. Francis’s daughter didn’t tap, she dropped. As Judge Judy says, whenever a teenager opens her mouth, she lies.
Do some Apple products break? Of course. But they re far better built than most products.
She didn’t drop it. But I find this funny, so now it’s my daughter who’s laying, not the iPhone screen being breakable? 🙂 Your rationalizations totally prove my point. When Apple products break it’s totally the user’s fault. They are just not worthy of greatness . . .
p.s. Ever notice when a plane crashes it’s always pilot error . . .
pp.s. If Apple doesn’t ship junk, what was that “AntennaGate” thing about and why has Papermaster been expunged? Oh my mistake, I wasn’t holding my phone the right way. And I didn’t buy a case for it. Double bad on me. I should do penance.
One man had a vision, ruthless control over the people under him, and a big pile of cash in the bank. The people rebelled and other interests covertly supported them. He has been all but overthrown after a last ditch battle to remain in charge. That man is Muammar Muhammad al-Gaddafi. The story of Steve Jobs is eerily similar and, quite frankly, I can’t wait to see the back of him. The man is a menace.
you are an asshole
AntiRevoluion, are you trying to give assholes a bad name?
Revolution is a tard and not good enough to be associated with such an important structure to the body.
Just writing what Cringe is thinking (or wish he’d thought of).
It’s a vision thing.
New from Steve Jobs: iResign
ahhh… just one thing more.
iDead.
but thanks for the iThingies.
Actually, Tim will be in charge until my son Reed is old enough to take over the family business.
Yeah, that was my plan, too, man.
“I suspect that force accelerating the publication may be Steve Jobs”
I too was concerned, that if anything was rushing this books release date, it was a note from the doctor :S
We’ll soon find out.
I agree…that’s a likely reason
I am sorry to say that I have to agree with the above posters that health is probably the big driver in the resignation. I suspect that for those of us who lived and worked through the 1990s .COM era, the departure of Steve Jobs will have a bigger impact on us than we realise…
Whatever people’s viewpoints industries need innovators. They need ideas that move forward and also sell to continue financing more. Average companies build down to a price break. Those above average build to a standard. The Market needs both. Competition is healthy even though tactics may sometimes not be. Grand plans I worry about though. A battle of any kind needs two sides. Long may that continue.
[…] the publication date of biography of Steve Jobs was pushed up. (Cringley earlier […]
Can’t wait to see the react from stock market tonight.
since his medical leave in January, says Market Watch, the eventuality of iGone has been priced into Apple stock. knee-jerk drop of 5-odd percent after hours, and the stock is basically stable today.
what counts is “are you meeting targets this quarter and paying my dividend” in Wail Street. none of those guys look ahead, the longs never show up on radar any more.
when you start seeing a drift down over, say, several months of more than the 5% is, IMPHO, when you see a confidence shift taking hold.
disclaimer: my investments are mainly in banks. or, rather, in monthly payments to banks.
Impressed by your financial acumen?
Didn’t think so.
I waited all day to see what you were going to write about this subject, Bob. My gut reaction is that Jobs’ resignation is the result of a sudden downturn in his health, but this piece presents a more positive possibility that hadn’t occurred to me. I hope you are right.
I don’t think Jobs is a wonderful human being, but he’s not evil incarnate. Like Gaddafi? If Jobs was the head of Libya, it would be in much better shape. Heck, the supreme leader of Libya is an open position. Maybe Jobs resigned from Apple to take on a new project….
In any case, the history of Jobs should be a good study. In fact, it should become a whole new college degree program. When Jobs left Apple, he was spent. He started NeXT which almost went under the day he started it. The vision thing got in the way. The Steve Jobs we see now is a creation of Pixar. When Jobs bought Pixar, he was buying a company to build software and help with the hardware that his NeXT computers would use.
Instead, for the first time in his life, Jobs let his vision go. He saw that the people at Pixar weren’t interested in computers and software, but animation. Jobs allowed their passion to overrun his. He let them grow and develop. That allowed Pixar to become the animation powerhouse it now is.
Steve did the same thing at Apple. His first job was to get the company back under control. It was producing over 14 different models of Macs, and he trimmed that back to two: A notebook and a desktop. He stemmed the bleeding. Then, he did his “Think Different” campaign. It was not a campaign for the public as much as a campaign for Apple.
Steve might have had an eye for detail, but it was his staff that created the products. Steve might have challenged them, but they learned to do their best. Steve also learned to temper his vision. Think about all the ventures Apple tried and quietly dropped over the last decade.
And, Steve Jobs has learned not to let sentimentality get in the way of his future dreams. Look at the iPhone and iPad. The iOS line is 80% of Apple’s revenue and about 70% of its profits. Steve must have known that the iPad could end up killing off another one of his dreams: The Mac. Yet, he had no qualms about introducing it and embracing it.
Look over at Microsoft and see the difference. It was Windows. It is Windows, And, it shall be Windows for ever and ever. Microsoft simply is unable to let go of the past. That’s why they keep screaming “It’s not the post-pc era!”.
However, Apple changed its name from “Apple Computer” to just plain “Apple, Inc.” and thrives. Steve Jobs has learned to let go of dreams before they die and go on to the next one.
That Jobs doesn’t hold on to products for sentimental reasons was obvious years before the iWhatevers vs. Mac. In the Apple II era, when the Mac was just starting, the Mac got all the marketing even when the II-line was bringing in $1B per year. Jobs knew then that the current sales volume is not a predictor of the future and it’s better to invest in the future.
I love the potted histories by people who were not there…
Pixar was bought for the hardware. NeXT failed dismally (60k sales, total). The hardware group was sold but there were no buyers for Lasseters animation group. Jobs want to shut it down but Lasseter was able to keep it alive long enough for them to get traction. Pixars success is 99.9% Lasseters.
Pixar, like every other Jobs related “success” since the Apple II was a success despite Jobs not because of him.
Jobs is little more than a brutal sociopathic bully who has been lionized by media hacks purely because of the utterly boring wasteland created by the MS monopoly over the last 25 years. They needed a story to get an angle. He gave it to them
Apple products have the same hardware crap ratio as Dell and the software is as buggy as Win95. Apple just do a better job of hiding it from the user. But as a developer MacOSX / NextStep is a complete disaster area. iOS slightly less grim. The tools are a mess, Interface Builder still has selection bugs that can trace their origin back to the original version in Lisp. M Hulot never did get the hang of writing GUI apps.
I for one will welcome the eventual primacy of Android which despite its manifest faults does not have the stink of the overweening arrogance of a totalitarian Apple about it. MS at its very worst never tried some of the stunts that Apple under Jobs does as a matter of course.
My take on yesterday. Jobs is about to pop his clogs. And as a satisfied user of Apple products from 1978 (to 1998),and as a very happy MacOS developer from 1984 to 1997 (and a very unhappy one since) I wont be shedding a tear when I hear the inevitable “sad” news.
Good riddance to a truly unpleasant person who has blighted so many lives.
To outsiders the Jobs story may be a soap opera but to those in the business Jobs was a very real and very dangerous menace who would try to destroy any one who would not flatter his ego or pander to his whims. Because in the end it was always about Steve. Everyone else, and especially the customers, were merely there to pay homage to his “genius”.
He will not be missed.
Steve Jobs had his good and his bad qualities, no doubt, but the overbearing arrogance that he fostered at AAPL made them a terrible business partner for their component suppliers.
Ask the folks at MOT who supplied the PowerPC chips, or the folks at ATI who provided graphics chips, or the current crew at Intel who are providing CPUs.
No one will give you a positive story about working together to build a better product, or engineering folks cooperating to improve designs. Those who will talk will rue the day they began to kowtow to the demands from Cupertino.
This is in contrast to other supplier-OEM relationships, which can be quite healthy and productive for both parties.
Think Different? Hang on. Nobody is going to believe this.
I was the original creator of the “Think Different” slogan and concept, was totally ripped off by the ad agency that stole it, who then sold it to Apple. My jaw dropped when I saw the ad roll out on TV six months later. How can you fight cavalier and ruthless people with deep pockets like that?
Steve Jobs can rot in hell for all I care and I’ll happily stamp his head into the ground if it gets him there quicker.
Tim Cook just doesn’t strike me as much of a crazy one, misfit or rebel.
In fact he looks very much like a round peg in a round hole.
This might be the problem Apple faces.
The lede is about the Apple board. The news/rumor about Jobs’ biography distracts from the lede. What do define as “long-term leadership” – twelve months, 10 years, a Moore’s Law cycle?
What I take from this is that one of the final judgments about Jobs as an executive is the degree to which the Apple board (and its individual personalities) feels satisfied to follow whatever course Jobs has defined or divined. Or, the degree to which they as individuals feel compelled to tinker and toy with Apple in a succession of “The King is dead. Long live the King!” moments with new “I wanna be the next Steve Jobs” candidates.
Personally, I think the sports domain is where the more relevant analogies reside. Jobs leaving Apple is comparable to Wooden leaving UCLA or Lombardi leaving the Packers.
Jobs epitomized what used to be an American value, unreasonableness (as perceived by some) in the pursuit of a noble conviction (as perceived by some). As articulated by George Bernard Shaw:
“The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man. ”
I suspect the Apple board will in the “long-term” become more beholden to Wall Street and protecting, rather than growing, “shareholder value.”
Because as the new king of market capitalization, that would be the reasonable thing to do for AAPL.
Jobs’ real strength, something that only an individual can do, is to keep the ship Apple on course. Boards are never as single minded as an obsessive individual, and I think you are right that Apple will become more conservative and worry more about what Wall Street thinks of them without Jobs.
Isaacson says the publisher originally put a placeholder in their database, including a strange title, cover, and a publication date well into the future, without realizing that the placeholder would become a news story. It’s common for publishers to do this. He also said the writing has been done for a while.
So lately all we have seen is the actual title, cover, and publication date appearing for the first time.
So what can Jobs do in this new position that he could not do as CEO?
Exactly…
iCEO –> CEO –> Exec Chairman
A progression
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[…] a hint of Jobs’s announcement came last week, technology writer Bob Cringely suggested, when the publication date for the much-anticipated authorised Jobs biography by Walter Isaacson […]
I’m very sad Steve Jobs, who has done so much for IT and history, is not well. We all die someday; he will leave a bigger mark than most. But ironic isn’t it, the man who leaves nothing to chance, simply felled by fate’s toss of the die?
[…] a hint of Jobs's announcement came last week, technology writer Bob Cringely suggested, when the publication date for the much-anticipated authorised Jobs biography by Walter Isaacson […]
[…] team will continue to deliver fantastic mobile hardware and software.Cringely makes a good point. We don’t know who the next visionary is. But at this point, we don’t need to. […]
I think too many writers are writing obits because of his past health problems. But it was reported that he was in China negotiating with China Mobile recently (last week?). My bet is his health continues to zap the number of hours he can actually work but he’s just moving up and will now do what he’s been doing, negotiating and nothing but vision and key partnership duties.
As mentioned, he’s a great magician and never reveals how the illusion is done. This is a grand illusion also. And everyone’s attention is probably just being misdirected while more magic is being set up.
Isn’t the problem with publishing a “plan” today that a lot of low lives will patent the crap out of everything which will not even come close to the “plan”. Since patents will be granted and have to be resolved in court, it will be easier to settle outside court for the benefits of trolls.
Hope Steve is smarter than that.
This may be far less sinister than so many people are suggesting. This may simply be that while Steve Jobs is not getting worse health-wise, he may not be getting better in the way he’d planned/hoped. So he could be adapting to that in the way he can.
Sometimes being the man behind the curtain can be even better than the guy on stage.
Don’t forget the designer Jon Ive who has give shape to the products. He is still there and can keep evolving the physical manifestation of the products. One day he will leave and products will take on a very different look. Lets hope they stay true to the bauhaus ideas as previously express by Dieter Rams in mid-century.
You know what this means?
The Mac Pro will live on. Tim Cook would not kill the Mac Pro. Too bold a move so soon after Jobs steps down.
Could all this be just smart pre-emption? Jobs may be feeling fine and just making the “handover” because tomorrow he may feel ill and to resign with rumors of illness would cause shareholder panic. As Bob points out, Jobs can keep his job until he dies on his feet, each day knowing that even if he keels over that the official handover has happened. He may not care about money but he does care about perception in all things.
The fact that AAPL is having the best quarter of its existence just makes all the more perfect moment to exit the stage. No one can panic when the iPipeline is well set for two years minimum. Note the many articles by finance journos insisting AAPL’s value is its cash, profits, branding, and deals. No one times a move like Steve.
[…] We know there is such a plan — there has to be, Apple’s moves have been too deliberate, if inscrutable, to be some executive random walk. But nobody near the top has ever tried to explain where the company is going, preferring to be mysterious instead. Bill Gates had Nathan Myhrvold write his book for him, but Steve is classier than Bill. I believe Walter Isaacson’s book will also function as Steve’s technology manifesto, part of his legacy. Once we have the grand plan, then it may make more sense just who should lead that plan’s execution during what will clearly be Apple’s best quarter in its 34 year history. Steve Jobs is setting-up this (and us) for another grand reveal… just one more thing. – Bob Cringely, Cupertino Two-Step […]
Come on. The real resignation was 6 months ago, via the so called medical-leave. This is, sadly, a real good bye lletter. :-(. They are letting us in on the hard news in small doses as they should. Just sad and unfair that a rare genius of such magnitude is forced to stop practicing his craft at his peak…
Btw. Apple had years to plan that transition, so it is not like they need more time to find a real CEO. Apple would never bring an outsider right intomthis job. And if another insider was a candidate, he (do women work at Apple?) would have been exposed to the world, publically tested, and acting during Steve’s absense. i.e. like Cook.
Cook is the real CEO. Let hope for and wish him the best.
One thing I do not hear pointed out is that recovering from an organ transplant takes many years. I know someone that had a bone marrow transplant to cure her cancer. The transplant saved her life but she has to be no more than a few hours from her doctors and hospital. This is after three years.
It’s very hard to balance the anti-rejection drugs. They want you to take just enough but not too much and if the dosage drops too low it can take weeks or months to get stable again. This of course takes a toll.
He may be very ill, and I hope he’s not, but I’d bet on this scenario first.
How does AMD figure in all this PC chaos? I’m wondering. AMD’s published roadmap for apus seems pretty bold and daring. I’m watching with bated breath to see if Bulldozer can deliver. Integration and more integration. 25nm and smaller. Will AMD eventually sell a “cube” computer? Integrated everything? Is this why Apple and HP are jumping the PC ship? I’m just musing and blogging out loud.
How long will the new guard remain subservient to the old but not yet gone guard?
Now that Jobs is around less, perhaps devoting more time to Pixar, we are all hoping that Tim Cook has an adequate amt. of “stickyness,” that is, the properties needed to keep his lieutenants stuck on the same page, confident in Cook’s leadership, and confident in the Jobian vision as interpreted by Cook, this, in order to prevent otherwise divergent personalities with their own egos from the effect of typical centrifugal forces in complex organizations.
For the time being, if things don’t change, which would be interpreted as a continuation of Jobsian vision, the top managers would likely remain loyal but, should a momentous decision be in discussion, such as replacing Intel with AMD or abandonment of the PowerMac, well, I am sure opinions could transform into open dissent, into cliques of influence, leaks to press which would undermine Cook, leading perhaps to a break-up of that unified vision we assume Jobs imposed on his top lieutenants.
My story is little bit different: Apples business is exploding. The company has to be run by a CEO in constant good health now. iPad, iPod, iPhone, the Macs, iTunes and now iCloud… .
Sorry guys, don’t talk Steve small, talk his job big and even bigger! This is what the board has done. Some directors contacted headhunters, leaked it to the press and Steve eventually got the message. A few days later – surprise, surprise – he is chairman, Tim CEO and the board is really, really happy. It’s no joke, I think so.
A replacement of Jobs with the help of headhunters? What kind of story is this? I don’t buy that. That’s hogwash as Steve said. But if the directors waved the flag in public because it was high time for Steve to hand over to Tim, suddenly the story makes sense.
The reason? iCloud! A smooth start will make Apple the king in the home- and soho business for years. But another “Mobile me” desaster will bring the cards back on to the table again. Btw, in this case Leo will look very silly giving up to soon!
And at least: No, Rob, Apple has vision enough for the years to come. What the company deserves now is execution, execution, execution. iCloud is huge, it is the platform, the Matrix, it is worth billion of dollars. And Tim is the man to get Apple through. – Fingers crossed!
(Sorry about my english. I’m german.)
Short Walter Isaacson interview. An interesting person himself.
https://www.appleinsider.com/articles/11/08/25/authorized_steve_jobs_biography_will_include_resignation_details.html
Hello I,
Tim Cook should be recognized and vilified for introducing outsourcing at Apple. Outsourcing is bad for American companies because it’s a process which unintentionally gives away home-grown technology, hence wealth in the form of innovative methods and processes, to foreign governments. These form the basis of unbridled market forces which are destroying unions and lowering domestic wages. They weaken unions, the last bastion of the Middle Class in the US.
We should not forget that the organizational genius in the area of just-in-time management, Tim Cook, had a hand in this at Apple and at Compaq.
[…] to Mr Cook.”Perhaps a hint of Jobs’s announcement came last week, technology writer Bob Cringely suggested, when the publication date for the much-anticipated authorised Jobs biography by Walter Isaacson […]
[…] a hint of Jobs’s announcement came last week, technology writer Bob Cringely suggested, when the publication date for the much-anticipated authorised Jobs biography by Walter Isaacson […]
Interesting article, though I disagree with it. I believe Tim Cook is the perfect man for the job of CEO at Apple. I think this for one simple reason. He is the anti-Steve Jobs. Steve Jobs is Apple, but Apple will never truly replace him with one person. What Apple needs is Tim Cook, because he will manage the talent that exist at Apple. Anyone else, I believe, would try to make it their vision and their company. As for the book. I believe the date was pushed up because I believe Jobs wants to do interviews for it which would tax his energy that he may not have in the future. My guess is during his last few days in the public eye he will want to appear as strong as possible. After the book tour is done, he will quietly continue his work behind closed doors and enjoy his family.
Can anyone think of even one person, not currently working at Apple, who would be a good replacement for Jobs as CEO? My sense is that Cook has the job for at least two years. During that time, the company will be exceptionally well-run, and products already in the pipeline will continue to be released. During that time we will also get to find out who among Apple’s current senior executives has the charisma, public persona, and leadership abilities to lead Apple in the future. It might even be Tim Cook. If it’s no one currently at Apple, then the board will search outside.
Ben Heck
Timing is everything and Jobs is playing chess 8 moves ahead. The next quarter will be another blowout and Tim Cook will own it. The next product reveal – iPhone5/iCloud/iOS5 will be a blowout and Tim Cook will own it. Jobs will be behind the curtain knowing he owns it.
Whatever happened to that famous quote, “A-list people hire A-list people?” Tim Cook was hand picked by Jobs and survived 13 years. Jobs is at least 5 years ahead of his competition, so Tim has at least a 3-4 year buffer. Meanwhile Jobs will be the Emperor to Tim’s Darth Vader (a little joke Apple fans).
No corporate board can find a genius/visionary to replace Jobs. Just as design by committee and focus groups will never have created the iPhone. Just look at the track record of the crop of recent CEOs. Agree with Ken above. Tim will find and take care of the creatives who will populate the next generation of Apple spaceship. No one is more qualified to actually recognize and deal day-to-day with geniuses and visionary than Cook.
I’m surprised you don’t get it, Robert. Maybe I shouldn’t be so surprised. Sure Jobs is a genius, the real kind that are misunderstood and usually only discovered too late, if at all. But this misunderstood genius was given the boot. Did bide his time fruitfully and did return to continue to shape Apple but this time without naysayers getting in the way.
It is as simple as the whole product. He had plans to the house he had to build and he started with the foundation. But first he got from the old one what he could, to keep the grounds in Apple’s hands. He cut costs, dumped junk and gave us a taste of what was to come, the original iMac. Once that was carefully laid out, he started to build the foundation to his new House of Apple. The new operating system and all the plumbing that would service the structure. His purchase of SoundJam was a master stroke but only saved some time. It was in the plans. And everything from stores to pods to pads rests upon that structure, most of which didn’t and doesn’t bring in much money on their own.
Not something that HP or any other company who thinks in derivatives and quarterly profits and big CEO rewards has the time to ponder.
Some things are just plain and simple and not really just smart answers hiding in shadows that only clever people think they can figure out.
My thoughts exactly. Start from the basics, and gradually build on them components that are flexible and useful in the likely direction things are going. So first we see a flexible, modern operating system, then we start to get the infrastructure in place. iPhoto, iTunes provide a standard means of handling pictures and sound. Pages, Keynote use those tools to build higher-level applications, and avoid having to include all that functionality in themselves. Safari established Webkit, a tool that can be used anywhere, such as in the iTunes Store. The iTunes Store provides an identification and payments system that can be used for purchasing software, and so on.
What does all this mean? It means that Apple’s “vision” is to have everything in place to take advantage of trends and directions quickly and with overpowering products. What might take years if you were starting from scratch becomes a relatively minor extension.
So Apple can ride the trends and be there first or best. The iPod is the best example. A high priced music player could never succeed. But it did and laid the foundation for ever more iPods, iPhone and iPad. If iPod had failed, it would have been killed like the Xserve, and Apple would have gone in other directions.
Clear thinking Pedro, David, et. al. If you don’t plan, you are counting on luck and luck is like lightning. I’d take a good planning any day. Will Apple founder? Maybe. But if it sticks to its guns, it has an awful lot of moolah, history and good people to continue on and find its way again. Look at Apple TV. Not great. Apple TV2, better. Apple TV3, probably better yet. Look at Mac mini. Underpowered but original and with old peripherals, you could have a Mac relatively cheap. Now it is better than ever and powerful for those who want a little box next to their monitor or TV screen that can function as a computer to do grunge work.
I doubt the wonder of Apple is going away any time too soon. Can’t say that about HP. How many more are going to fall over the next few years?
When I read all the nonsense that people are able to muster together, and which is passed as some sort of analytical thinking, I wonder what do any of these people do for a living, because plainly speaking they could probably not run a lemonade stand in their front yard.
The reason that Apple has become the most valuable company in the world is simply because it is so well run. Now well run, goes all the way from the design of products people want/need to making them with a profit, and serving people according to their needs. Yes, you will remember that the stores would become a disaster for Apple, and now it turns out they are the best retail spaces in the entire USA.
So all those people that come to their retail stores, as far as I can see, have not been forced to do so.
And all the pundits that wrote that the iPad was just a toy, a giant phone, and of no particular merit… it seems that no other competitor can imitate the iPad just that easily, now can they?
The list of course goes on and on, I am just glad none of the people writing all the crap that I read above are running anything at Apple. They probably are either ex HP, Microsoft, Dell, Sun, Palm, Acer, Lenovo, fan boys…
Let them continue with their tirades against Apple, instead of actually looking at why none of the others could see what was coming their way.
…and I am always amused by people who know nothing about the business pontificating to those of us who have been working in the industry (and shipping product) since they were probably still in diapers.
We care about producing innovative and useful products for end users whereas Jobs has utter contempt for users. The only purpose of customers in Jobs world is to flatter his ego. There are legions of stories over the last 35 years that illustrate just how deep Jobs real contempt for customers is when they dont play their designated role.
I expect the legacy of Job jobs will be little different from that of the press baron Robert Maxwell in the UK. During their lifetime they used massive intimidation and bullying of the media to suppress any story that was unflattering (i.e true) but once they died the whole sordid tale came out. Its no accident that the only accurate (i.e deeply unflattering) biography of Jobs came out when Jobs was at his lowest ebb, intimidation potential wise, in the early 2000’s. Yet he still tried very hard to suppress the book.
I’m sure there were some very “Captain Bob” financial moments in Apple in the early 2000’s if the 10Q’s were anything to go by. Plus once the hedge funds cash out of their pump and dump operation on AAPL just watch the stock price collapse. Then the Jobs “legacy” will be plain to all. Give them five years and I would not be too surprised if Apple in 2015 looks remarkably like Apple in 2000. Not a pleasant sight.
Odd, I just watched Triumph of the Nerds again not too long ago. The segments on Jobs are absolutely stunning. I remember at the time thinking about what a strange situation this was: Jobs (who steals the show, really) gone from his own company, sputtering about with a start-up, the very picture of self-assured arrogance in his critiques of others. Especially that scene recapping the John Scully coup: “What can I say? I hired the wrong guy.” And the infamous critique of Microsoft: “My problem is that they really have no taste.”
Bob, you really captured a moment in history with that documentary. As lighthearted as it means to be, it’s really something …
I’m guessing the deadline was moved up because of Jobs’ health. My mother passed away in 2008 from Pancreatic cancer but with my family not having billions of dollars to buy houses in every state with a transplant list my mother was gone 2 months after diagnosis of this stage IV killer. The end is near and narcisistic Jobs wants to see what others think of his life (the book) before he’s dead.
Eric, I’m sad about your mum.
But to point. Steve’s pancreatic cancer was a rare form that had a chance to cure through surgery, no chemo or radiation. The liver cancer came later. I’m sure the bucks helped the liver transplant, and since American’s don’t believe in national health care, it’s a purely American problem. Don’t kick it. It is a cultural thing, isn’t it.
Anecdotally, if cancer isn’t beaten cleanly the first time, and it comes back . . . the outcome isn’t good. Better to work hard, keep your mind off it, and then go quickly.
You are so right, Francis. I have known people, some of whom are close friends who had cancer twice and continue to survive. Other’s have succumb to their second of third cancer. One very good friend felt tired in April. Was found to have a “smudge” on her breast in July. In late August it was full blown breast cancer and underwent full invasive treatments. By September it was throughout her body. By October was dead. Cancer is such a tragedy.
Strangely, all my friends who died from recurring cancers were A bloods. The Os seemed to be the ones to survive if the cancer was found early enough.
There are statistics on this but I don’t think it is politically correct to be studied further. Peter D’Adamo’s strange diet may have something to it, or at least some of his observations on patterns of illness may have some element of truth.
Regardless, it may be the sugar that does us in.
@mhikl, I’m so sorry to hear about your friends. My dad died of liver cancer when I was still a student in university, and he went slowly. It’s not what I would want for anyone. Cancer, in my opinion, is the worse way to go. My blood type is O, my dad’s probably was too.
I hate to be morbid, but I see a much more personal reason for pushing the printing of his biography. I think he wants to see how it will be received before he passes on.
I see an even more morbid reason — I think the publisher wants to make sure the warehouse will be full when Mr Jobs makes his exit. There’s a big wave when a great personality dies, they certainly wont want to be still paddling out from shore when it goes by.
[…] X. Cringely, the journalist and author, had his own interesting twist on the story: “Walter Isaacson’s authorized biography of Steve Jobs was changed from March 6, 2012 […]
So Bob, are you saying that Jobs pushed the book up because he’ll be dead in six or seven months, and wanted to see it in print before the end?
Nobody disproves F. Scott Fitzgerald’s quote that “there are no second acts in American lives” quite like Steve Jobs. This book sounds like it will be what, maybe his fifth act?
Let’s face it – Apple is a marketing company and Jobs is that rare beast, a marketing guy who understands technology – but he’s no technical wizard, you only have to look at his history to see that. He doesn’t need to be a tech wizard – they are easy enough to hire. What you can not hire is a visionary – well, you can hire them but nobody does because usually the first thing a visionary tells you is that you’re wrong… but that’s another story Bob.
What Apple have done supremely well under Jobs leadership is to market goods that people want – in large part by simply looking at what was being made (computers, phones, music players) and then Jobs asking himself “How would I *like* this thing to work?”
* iPhone – a mediocre phone but beautifully packaged with a slick, but limited GUI – but it’s not about being a phone, it’s about selling apps and making the user feel superior.
* iPod – really just another music player but Jobs realized that the money is made when the user buys a song or an app… something that they do many times whereas they only buy a player once in a while.
* Apple computers – boring really but pretty to use – it’s all about the GUI so just build them on a generic OS. Who cares “what” it is so long as it make you feel superior …
* iTunes – that’s where the money is …
The autobiography is just Jobs making sure that is gets done His way and is “Approved by Steve” – he’s rich and he’s arrogant … and he’s going to do it His way.
I think he’s earned that…
A good point, if a bit severe? It is about the design! It has to be, it is obvious. IMHO the most important thing about Apple under Steve Jobs is the emphasis on how computing devices look and how we interact with them. I know this is going to sound corny but computing is the future today. When you pick a mac book air, do you not wonder at how thin it is? Of course we know how it is so thin, it is merely a technical exercise, but if Apple hadn’t produced one, would one of the other laptop manufacturers done so? And would they have gone to the trouble of using aluminium for the case. It is this commitment to innovate which creates excitement about their products. iPads for example, nothing really new in the technology (apart from the interface), but they look and feel futuristic, and at the end of day, computers should look and feel futuristic. BTW I am PC and I feel retro.
“Let’s face it – Apple is a marketing company”
I’m sorry, but what exactly does this statement mean? I say this not to be snide, but in the interests of trying to save us from the meaningless bullshit we all hear every day.
Is a marketing company one that uses advertising? You mean like every company in America?
Is it one that makes its money primarily from advertising? You mean like Google — but completely unlike Apple.
Is it one that uses *substantial amounts* of advertising? The numbers may have changed, but last time I looked into this Microsoft spent more on advertising per dollar of revenue than Apple; heck they spent more on CONSUMER advertising per dollar of revenue than Apple. It does not make Apple a marketing company if its competitors are as incompetent with their advertising dollars as they are with everything else in their business.
Is it one whose products sell ONLY because of advertising? Perhaps you’d like to back up that claim, because your simply asserting it doesn’t make it true.
The primary extent to which Apple is a marketing company is that they do marketing as well as they do design, or operations, or finance. They have a plan, and they stick with it. Apple gets a vast amount of bang for its buck because it has a consistent graphic language (icons, fonts, spacing, hardware design, etc) which it uses across everything it does. Apple ad campaigns run for years, and maintain the same look even as the details change; just like Apple hardware. All of which means that their ads have stickiness.
Contrast that with any of their competitors who can’t stick with a visual theme, whether in ads, hardware, or software, for more than three months.
“Let’s face it – Apple is a marketing company”
Specifically, they market music. In general, entertainment.
For someone with the moniker “Thinking”, perhaps you should acquaint yourself with an Apple income statement. It would show that your claims about the company and its products are not accurate.
Apple employs people that are good at many disciplines, and that is why they currently sit at the top of the heap. I remember an interview some years ago where one of the bubble-head finacial reporters asked Jobs if Apple could continue with its “lucky” streak of profitability. Jobs (to his credit) remained calm and replied that the Press should consider that maybe, just maybe, the management team at Apple actually knows what they are doing.
You are correct. To me, Apple is just a side show, a distraction not really worth any real effort to analyze or understand. My statements reflect this attitude.
I don’t use Apple products. Its funny, but none of my friends or business associates do either. I can’t remember the last time I’ve seen an Apple PC.
And despite the repeated (ad nauseam) assertions that creative professionals use Macs, I don’t. I’m an artist and content creator. Have been since 1984 using PCs configured as workstations.
Whatever the future brings for Apple it won’t affect me one way or the other.
Apple. Meh.
Don’t go away mad, just go.
@Thinkinging
Your comment is silly. Just because your “friends and business associates” don’t use Apple products, it doesn’t mean that they are not a significant company. I’ve had a completely different experience from you. Most of my friends happen to use Macs.
Walk into any lecture hall at any major university in America and you’ll see nothing but glowing Apple logos (science and engineering schools might be an exception to that). The iPod is still the most popular music player in the world.
Half of professional film editors in the US use Final Cut Pro.
I work in the tech industry in NYC and every tech startup office in Manhattan is exclusively Mac. Even Google has phased out the use of Windows internally.
“Walk into any lecture hall at any major university in America and you’ll see nothing but glowing Apple logos (science and engineering schools might be an exception to that).”
HP and Dell rule at the 35K+ student major university 1 mile from my home. Not that MacBooks aren’t present in great numbers at the coffee shops in the area.
“The iPod is still the most popular music player in the world.”
Well you see, this is why I said Apple is a marketing company. The first thing people think about when Apple is mentioned is their iPod. Its merely a device to deliver music hence by the very nature of its design and purpose it HAS to be part of the marketing of entertainment media.
Oh and as mentioned by another poster:
“Driven by Jobs (but by no means a one man show) they’ve created a series of markets that others failed before (PC, digital music players, reinvention of the smart phone and the “tablet” if it can be called that).”
The Apple and Apple II was the result of Wozniack’s genius. Arthur Rock and Mike Markkula were there to make sure the computer would be a success weather or not Steve had od’d on acid.
The (pre digital and digital) music player should be credited to Michio Kushi. Network Walkman, NW-MS7 were there before the iPod.
The smartphone saga isn’t over yet and Apple could easily have it’s hat handed to them although I think it’s market share will suffer a lingering erosion as the market gets saturated with cheap decent Android phones.
The tablet thing obviously isn’t bad but the only comment I have about that is after regular use they become greasy and grimy so I’m not sure about the format’s ability to saturate the market and “kill the PC”.
“I work in the tech industry in NYC and every tech startup office in Manhattan is exclusively Mac. ”
Well, now we know what kind of computers Bernie Madoff and the crooks at Canary Capital use.
And since you mention NY City , the Big Apple and Apple computer, could Apple Inc’s success be merely due to the 18 million NY residents wanting to buy a device with their favorite logo branded on it? I wonder what the computer ownership stats are in the NY area as compared to other metropolitan areas.
Re Apple logo. How can you possibly be a fan of a company that sued the BEATLES and stole their logo? Don’t you feel …. dirty?
Well “Thinking” you may need to change your moniker to “Sort of thinking, but biased.”
I have no problem being snide to someone who obviously has a set point of view. Just because your experience with Apple is through ads and not actually using its products, doesn’t mean that it is merely a marketing company, it means you only experience its marketing.
As someone who lives in many tech “worlds” the best way to summarize Apple is to use Steve Jobs’ own words, summarized: Apple is about existing at the cross roads of the liberal arts and technology; Apple wants to be the most CREATIVE tech company, just as Pixar wants to be the most technologically advanced creative company.
Those are simple and powerful, but would not be successful without good marketing and design and business execution. That is the whole package that gets a company to be capitalized in the league of an Exxon AND in a way that shows a vision that even a Microsoft has never been able to do.
Better start “thinking” some more.
You’re missing the other key, in both marketing and technology design: Keep it simple.
Apple is better than anyone at remembering that something isn’t finished when there’s nothing left to add, but when there’s nothing left to remove.
Edmund, not really a good or original point. Do you even understand the technology business or just regurgitate stuff you read on the fake steve blog? There is much more to Apple’s success than marketing. Driven by Jobs (but by no means a one man show) they’ve created a series of markets that others failed before (PC, digital music players, reinvention of the smart phone and the “tablet” if it can be called that). In case you’ve been living under a rock, Apple makes very little from iTunes or the App Store–those are vehicles to reinforce the ecosystem not the other way around. Whether you like there ‘ecosystem’ or not it’s a brilliant business model enabled by brilliant technology (some original some not, but doesn’t matter–it’s not the ingredients that count, it’s the recipe stupid). And Cook was just one more brilliant business move, or maybe another ingredient.
Uh, no.
I think you should apply! Seriously…or maybe you have already interviewed?
Well in all honesty, Apple seems to have been working on this transition plan for several years already. As others have said, Apple’s fate has historically been tied to that of Steve Jobs; and they’ve done a great job in the last few years disentangling that – showing that Apple can do not just well but very well without Steve at the helm during his several sabbaticals in the last few years. They’ve tested out the company; they’ve even tested the market (by letting everyone know that Steve wasn’t at the helm for some of those sabbaticals). Now it’s time to start following the plan.
I do like your idea of the “just one more thing” – opening with the biography of Jobs & Apple, and then introducing some interesting products to give us a taste of what is to come. It’ll be interesting to see how Apple does over the next 2 quarters, but one thing I think is cemented – Jobs has made sure that Apple will be his legacy, that it will survive without him being around.
RE: Apple North Carolina Data Center
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I wonder how long before Tim Cook begins to overrule Steve Jobs, the previous CEO, and fires him?
The question is, who controls the board?!
Well, I believe the war is over: https://www.tmz.com/2011/08/26/steve-jobs-apple-photo-resignation-ceo-sick/
Since when is TMZ a reliable, as well as accurate, source.
See this link, which appears to dispel the reliability of TMZ’s “photo” –
http://i.imgur.com/WV5Y0.jpg
Dear Robert Cringely,
“What is the plan?”
Everyone wants to know. In all of your years and experience in this corner and all you can do is offer this post. Really? Did you drink the tea leaves by accident? I guess it must be 3am wherever you are.
Without Jobs, Apple is done. Not right away, but in a couple of years. Why? Because when he goes the company will just be run by bean counters, like every other US corporation. That is what kills innovation. Counting beans and relying on focus groups… which just want a “faster horse”.
Jobs is not a great man. He just made a lot of money. In our greed obsessed world that impresses many. But it’s not greatness. In a few years he will be forgotten.
Don’t know if he is a “great” man–pretty loaded term and can mean lots of things. But he is a great businessman, and a spectacularly gifted marketer of products. He won’t be forgotten in a few years any more than Henry Ford has been forgotten.
What is your problem?
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Tim Cook is the successor. Get over it. Jobs chose (anointed?) him because he proved he could run Apple. The board backed him and gave him one million restricted stock units, 500k to stay five years and another 500k to make it ten, i.e. 2021. Investors, you know, those who put their money where their mouth is, clearly back him as witnessed by the stock’s performance. He isn’t some guy coming in from Pepsi, et al. He’s Apple, through and through.
Tim Cook is every bit as meticulous, driven, and demanding as Jobs. Who knows how much of Steve’s accredited “vision” was actually that of many others in the organization? In fact, there’s no evidence Cook lacks vision. He sure had the vision to lock up needed suppliers. His job now, as it has been for some time, is to cherish, support and retain the best in class executive team, especially Ives. He’ll lead, not with “what would Steve do?” but with “what would Apple do?” something Steve spent the last decade engraining in personnel and codifying in Apple University.
Perhaps Steve’s declining health is the reason for the early publishing date. I hope not. It’s good to see him staying on the board, but he’ll be there suggesting direction rather than mandating it. It’ll be Tim’s call from now on. Perhaps Apple will be even better for this change.
I keep hearing about this remarkable “vision” of Steve Jobs but Apples technology is never more than about a year or two ahead of anyone else. What I consider remarkable is the ability of his company to continuously take advantage of that rather mediocre prognostication. One of the other contributors was correct in Job’s ability in understanding how people want to use technology as opposed to Microsoft telling you how to use technology. But that doesn’t take much forward looking. It does take more risk, deep pockets and in some cases a bigger set of balls.
But I have challenged a few of my contemporaries with visions of the future that I don’t see coming from Apple, Microsoft or anyone else. I don’t expect to see flying cars or personal robot attendants any time soon and certainly not in my lifetime (I’m over 50) but there should be a path to ubiquitous computing. You know what ubiquitous means, computers are everywhere and in everything. A time when carrying a device around with you will seem quaint. Children will laugh and point at you with your iPhone10.
Imagine a time when there is no identity theft, no login sessions, and you hail a computer action like you might say hello to a friend while standing on a street corner in a foreign land and a nearby intelligent sign responds to you and addresses you by your name. This will come about, I assure you, but it won’t come from the likes of Apple because they want you to carry that iPhone10.
Futuristic….bahhhh!! They are already 100 years in my past and I don’t think
the choice in Steve’s replacement willl make much of a difference.
I don’t agree. Just because Apple’s innovative ideas get copied within a couple of years doesn’t mean that they would have developed without Apple doing the work in the first place Take the iPad as an example. Seems to me that tablets were tried and failed a bunch of times before Apple — in fact, people wrote it off as a dead-end. Apple comes in and rejuvenates the entire domain within an incredibly short time (not that it was short in development, but it was short from point of view of the consumer markets). Same thing with ipod, iphone, etc, etc.
The challenge for Apple was always (and will always be) keeping current and innovative. Other folks will copy their designs; but that only matters when they’re copying last-year’s big thing. So long as they stay at the forefront of this-year’s big thing, they’ll continue to reap the rewards.
It’s that last aspect I worry about with Steve’s departure — will they be able to stay at the pointy end once they run through the current pipeline of innovations? Time will tell…
You can’t really be that myopic, can you? “only a year or two ahead of everyone else”?
That’s because everyone else is taking all their cues from what Apple does next.
Its time for him to take rest… he is been a hero!
[…] Jobs resigned as head of Apple? Bloggers are still processing the news with posts beginning “I was about to board an airplane Wednesday when…” and “I was having a fantastic day today…” As Daring Fireball put […]
[…] be the result of a sudden worsening of Jobs’ health. Some pundits, however — such as Robert X. Cringely – have a slightly different take on the subject. Cringely believes that Jobs’ new […]
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You must have noticed how beautifully orchestrated Jobs’ resignation was and how perfectly he manipulated the media and market analysts. It had the Jobs hallmarks of exquisite attention to detail and a twist that captured media attention. The big surprise was that there was a succession plan and that it was the obvious plan.
I expect Jobs’ death to equal his previous performances. I don’t expect the media to report on how expertly it has been manipulated. That’s your job, Bob.
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OMG, my sources say, Steve is NOT going to make it to November, nevermind Christmas. He is putting all his affairs in order. Check your Disney sources. They are the ones freakin’ out, not Apple.
The President of North Korea is not its current head, Kim Jung Il, or his son. It is, the now dead, going on 15 years, Kim Il Sung. Kim Il Sung, the founder of North Korea, is the only dead head of state. He is President of North Korea for eternity.
Now, with all due respect to Muslims, Mohammed was the head of Muslim community when he died. The Koran, coming from his mouth, as he recited it, was intended to be guidance for humans on how to live etc… The Koran, the hadith (the habits of the profit) in a way, allow Mohammed to still be the leader for the Muslim community for eternity.
(I mean that metaphorically and by way of anology, I don’t want or intend to represent or mis-represent Islam, so if your are reading this, please don’t put a fatwa on my head, I’m just trying to make a point, and that point is not about theology, Islam especially speaking, a subject I don’t know much about, but about Jobs and the subject of this column – if you are Muslim and offended, please do the Christian thing and forgive me, for I know not what I speak).
Succession is always a problem. In fact, the major division in Islam has to do with the question of who is the rightful successor.
Now take North Korea and take the Islamic ideas, and in a way you can see Jobs setting himself up as CEO of Apple for eternity. The book will provide ‘rightful guidance’ for the future. I don’t know Jobs. I’m not an Apple freak. I don’t know how big his ego is, or whatever. But maybe, symbolically, at least, he’s setting himself up as CEO for eternity.
So, apparently he’ll still be around after all.
You’re right. There are much larger and more complex problems than are addressed here.
I think they are saying Apple is more style than substance. I think this is false but I can see the point.
I HATE this jackoff speculation. Next time I fiddle with my Mac or iPod, I’m gonna try to shut up and cut Steve a little slack. Perhaps Mr. Cringely will shut up and do the same. Probably not, but we can hope.
Tim Cook is the successor as CEO. I don’t think it is temporary. And the VP team below him remains that one which Jobs appointed. Business as usual, good continuity.
I think Jobs’s post as chairman of the board is largely ceremonial and helps with the transition by easing Jobs out of Apple instead of having him leave cold turkey. This is all about managing Apple image and maintaining confidence in Apple’s ability to deliver.
Since we don’t know what Jobs’ real health situation is, we can’t know whether death is impending or whether he could still live a year or more. Only time will tell. But for now, AAPL is implementing what appears to be a solid plan to become independent from Steve Jobs and survive him.
In fact, Apple has far greater chances to remain “Apple” with Tim Cook and the team chosen by Jobs than if the board gets an external CEO in.
Bye Jobs!
This is what I wrote on PBS’ I, Cringley in 2009:
“The fact that Apple pulled out of MacWorld is the most telling sign of things to come you will ever see from the company. On this surface this seems to mearly mean that Steve Jobs may be sick, wants to spend time with his family, whatever the reason it doesn’t really matter because the result is the same. No Steve at Apple in the near future. Maybe not today, maybe not in six months, maybe not even in a year, but soon. The scope of this is profound.
1. If you are Steve Jobs and you are the only human being in the world that REALLY knows what is about to happen then you have to assess your priorities. Do you spend the rest of your time left building the team and the tools to continue the march on MS without you? Do you say “screw it” and move Apple into another field entirely? Do you assume the company will go down in flames without you and burn everything to the ground and leave nothing left to destroy your longest standing enemies? Do you turn philanthropist and dedicate yourself and your company to the good of Earth? If history means anything, Steve Jobs can never be trusted to do anything but the grandest of egomaniacal plans. Sometimes you get the Sistine Chapel, sometimes you get the Titanic.
2. Apple isn’t sticking with computer tech. Now most people know this on some level but don’t expand on what that means. Apple survives solely on building ecosystems that feed back into itself. Without this they would have been ground into the dirt by now. To carry this practice into the future they are going to need products. Lots of products. Unfortunatly, Apple doesn’t make a lot of products and and been very coy about introducing new lines due to the fear of failures eroding the public perception of the company’s genius in product design. How do you combat this? How do you take the best computer designers in the industry and move them into non-computer related markets? If you’re Apple, you don’t. You make the other industries move to making products your people know how to dominate. Example 1: iphone. Don’t make a phone that does computer tasks, make a computer that does phone tasks. Everyone else: please follow. Example 2: Apple TV. Don’t make a settop box that can connect to itunes, make a computer that does nothing else but itunes. Example 3: The Apple Television. Now this product doesn’t exist you say? Yes, it does. Simply combine products one and two. You will see the beginning of this next year at CES. This, will be Steve Jobs swan song.
3. Steve Jobs isn’t crazy, but he does play one on TV. Steve Jobs biggest problem between now and the grave is Steve. How does a man like this exit when the time comes that he really does want to leave? Everyone seems entirely too focused on whether or not Apple is hiding the fact that he is immensely sick to check on whether or not he is really sick at all. Obviously by his appearance he HAS been sick but what if the details about this are kept hidden and the public is simply ALLOWED TO BELEIVE that he has one foot in the grave. Technically this is not lying but would give the company and HIS STEVENESS an excellent opportunity for THE GRAND EXIT.
THE GRAND EXIT
Now this will be something to see. Steve Jobs and his ego at their best. If Steve was going to leave the company based on a singular product he would have done so after the release of the iphone. The iphone was a stunning success, a technological marvel, and will cement his place in tech history. He could have left and Apple would have shuddered but moved on to continue their dominance of the tech world’s mindshare. He didn’t. He let the bright lights around the iphone dim somewhat. He let the Apple TV seem to flounder a bit. He let blu-ray pass by. He let netbooks pass by. Tv’s. Touch screens. Gaming. Nothing but toes in the water for Apple. Why? Because Steve has something bigger in mind. The iphone? A remote control for the big idea. The Mac? A portal of entry for the big idea. The Apple TV? An experiment for the big idea. Multitouch? Nothing more than a part of whats coming. Mobile Me? Also an experiment, but of the most grand implications imaginable. Apple doesn’t want to be your place to buy gadgets. Apple doesn’t want to be your place to buy programs. Above all, Apple doesn’t want to be your place for stuff. What Apple wants, is to be your place to buy ideas.
Apple assumes you are generally an idiot but some idiots (mainly people that purchase Apple products) can be forgiven and therefore worthy of being steered to the promised land. This promised land being Apple’s soon to be dominance of data. What computer are your using? Won’t matter, your data is going through an Apple service. What kind of phone are your using? won’t matter, it’s connected to Apple’s cloud. What kind of tv do you have? Won’t matter, its got chips inside compatable with Apple’s design to connect it to Apple’s cloud online. The iphone as your remote control. The Apple TV is a set of chips inside everyone’s new HD’s. And Apple doesn’t even have to make it. The TV people are already starting to do it for them. The Mac? The Mac is nothing if not for the software. This software will remains Apple’s baby. And it will be EVERYWHERE. How? Just connect your new wi-fi HD tv you just bought to the internet and log into Apple’s new online serive. Use your multitouch iphone to control everything your see on screen. Log into itunes, which is now an online locker for all of your media no matter where you are. Connect to your favorite website using Safari, which is now a non-client located web browser. Talk to your friends with ichat using the camera you plugged into that USB port on your TV. Buy and play your favorite game since it’s running on their system and simply sending the display bits and controls back and forth now eliminating the need for a standalone computer at all. This is the future of computing and Apple knows it. Microsoft knows it. Larry Ellison has known it for 30 years. Steve Jobs knows it, and he is going to take everyone kicking and screaming right into the thick of it before he heads into the sunset. And we will all be the better for it, whether you like him or not.
Eric Lawrence | Jan 14, 2009 | 9:53PM”
Was I prescient?
[…] Macbook) que o vêem como um messias de uma religião moderna? Bem, para entender melhor, vou até o blog de um dos meus gurus: Robert X. Cringely. E vou ver o que ele diz a […]
Is that really all there is to it because that’d be flabrbegatsing.
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Jobs A wonderful man.. !
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