ARM Never Made a Chip. Dolby Never Built a Speaker.
There’s a lot of excited arithmetic going around about artificial intelligence. A trillion-dollar valuation here, a hundred-billion-dollar funding round there, the price of a model quoted like the budget of a moon mission. I’ve been writing this column long enough — since the Reagan administration, if you want to make me feel old about it — to have learned one durable thing about computing: the number everybody is staring at is almost never where the money ends up.
Let me tell you about two companies that figured that out early.
The first is ARM. If you’re reading this on a phone, there’s an ARM design inside it. There’s one in the tablet on your nightstand, the car in your driveway, probably the watch on your wrist. […]
